Entry order as a consideration for innovation strategies

Nature Reviews. Drug Discovery
Fredric J Cohen

Abstract

Prior studies have defined an effect of market entry order on commercial success that depends on attributes of the underlying technology, the rate of change in technology improvement, consumer expectations of these attributes and the degree of unmet demand. Analyses of pharmaceutical sales data suggest that the commercial success of drugs is subject to similar forces. These findings have important implications for innovation strategies.

References

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Citations

Aug 11, 2012·BMC Health Services Research·Adam G DunnEnrico Coiera
Feb 23, 2013·Drug Design, Development and Therapy·Igor Kissin
Nov 21, 2007·Journal of Pharmacological and Toxicological Methods·Ray Bakhtiar
Jul 29, 2015·Pharmacological Research : the Official Journal of the Italian Pharmacological Society·Leonel E RojoBelen Jara
Dec 3, 2016·Nature Reviews. Drug Discovery·Seth Robey, Frank S David

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