ERP correlates of social conformity in a line judgment task.

BMC Neuroscience
Jing ChenXiaolin Zhou

Abstract

Previous research showed that individuals have a natural tendency to conform to others. This study investigated the temporal characteristics of neural processing involved in social conformity by recording participants' brain potentials in performing a line judgment task. After making his initial choice, a participant was presented with the choices of four same-sex group members, which could be congruent or highly or moderately incongruent with the participant's own choice. The participant was then immediately given a second opportunity to respond to the same stimulus. Participants were more likely to conform to the group members by changing their initial choices when these choices were in conflict with the group's choices, and this behavioral adjustment occurred more often as the level of incongruence increased. Electrophysiologically, group choices that were incongruent with the participant's choice elicited more negative-going medial frontal negativity (MFN), a component associated with processing expectancy violation, than those that were congruent with the participant's choice, and the size of this effect increased as the level of incongruence increased. Moreover, at both levels of incongruence, the MFN responses were more ...Continue Reading

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Citations

Jan 8, 2014·Journal of Cognitive Neuroscience·Marlene MeyerSabine Hunnius
Jan 3, 2016·International Journal of Psychophysiology : Official Journal of the International Organization of Psychophysiology·Kenta Kimura, Jun'ichi Katayama
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Nov 28, 2020·Human Brain Mapping·Marie LevorsenKeise Izuma

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