European Society for Medical Oncology (ESMO) 2018 Congress Twitter analysis: from ethics to results through the understanding of communication and interaction flows.

ESMO Open
Antonio PassaroDario Trapani

Abstract

Twitter is a microblogging service providing a platform for social networking. For medical information, Twitter is an interesting channel for sharing and spreading information and as an engagement platform for different stakeholders. Benefits and caveats of uncontrolled medical information must be carefully pondered, considering the possible intended and unintended adverse outcomes of uncontrolled influencing. The aim of this study was to describe the non-commercial content shared on Twitter and to analyse the level of influence of commercial tweeters during the European Society of Medical Oncology (ESMO) 2018 annual meeting held in Munich. A retrospective analysis of the tweets shared in the period 19-23 October 2018 indexed with the hashtag #ESMO18 or #ESMO2018 was performed; methodology of systematic reviews was mirrored. Commercial tweeters (pharmaceutical and biotechnology companies, device manufacturers and spam tweeters) were excluded from the primary analysis, and only non-commercial tweets from and about the congress were included. Tweets were analysed using a network analytical tool (NodeXL). A total of 7100 tweets posted by 1334 tweeters were identified for the period of interest. Less than 10% of tweeters were ident...Continue Reading

References

Jan 9, 2013·Journal of Health Communication·Hyojung ParkJon Stemmle
Jun 30, 2016·BMJ : British Medical Journal·Trish Groves
Jan 24, 2017·JAMA Internal Medicine·Derrick L TaoVinay Prasad
Jun 8, 2017·Future Oncology·Mina S SedrakUNKNOWN Collaboration for Outcomes on Social Media in Oncology (COSMO)
Sep 3, 2017·The Lancet. Haematology·Victoria KaestnerVinay Prasad
Nov 21, 2017·Seminars in Hematology·Deanna J AttaiUNKNOWN Collaboration for Outcomes on Social Media in Oncology (COSMO)
Dec 7, 2018·European Journal of Surgical Oncology : the Journal of the European Society of Surgical Oncology and the British Association of Surgical Oncology·Kjetil SøreideJulio Mayol

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Citations

Sep 8, 2021·International Journal of Gynecological Cancer : Official Journal of the International Gynecological Cancer Society·Geetu Prakash BhandoriaUNKNOWN International Gynecological Cancer Society

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Software Mentioned

Twitter Application Programming Interface
NodeXL
ESMO

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