Evaluating the effectiveness of a website about masculinity and suicide to prompt help-seeking

Health Promotion Journal of Australia : Official Journal of Australian Association of Health Promotion Professionals
Kylie KingJane Pirkis

Abstract

A website was designed to form the core of a multimedia strategy surrounding the Man Up documentary - a three-part documentary that aimed to address the problem of male suicide in Australia. Together these formed a media-based, public health intervention that explored the link between masculinity and suicide and promoted help-seeking. This is of great importance given the demonstrated link between masculine norms, men's reduced help-seeking and suicidal thinking. This study assesses the website's effectiveness in facilitating help-seeking and fostering conversations about suicide, mental health and help-seeking. Help-seeking indicators included website clicks to helping organisations, downloads of health information from the website and request for help received via emails. Google Analytics data, emails to the Man Up team received through the website and open-ended responses to an online survey were analysed. The website reached 43 140 users. Indictors of help-seeking activity on the website included 307 outbound clicks to helping organisations and 802 downloads of health information. Qualitative analysis of emails received and responses to the survey demonstrated that Man Up's messages resonated with viewers and provided furth...Continue Reading

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Nov 5, 2017·Journal of Epidemiology and Community Health·Kylie Elizabeth KingJane Pirkis
Jan 16, 2018·Australasian Psychiatry : Bulletin of Royal Australian and New Zealand College of Psychiatrists·Marisa SchlichthorstJane Pirkis
May 29, 2018·American Journal of Men's Health·Kylie KingJane Pirkis
Mar 29, 2019·Health Promotion Journal of Australia : Official Journal of Australian Association of Health Promotion Professionals·Marisa SchlichthorstJane Pirkis

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Citations

Dec 5, 2021·American Journal of Men's Health·John S OgrodniczukJohn L Oliffe

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