Exploiting science? A systematic analysis of complementary and alternative medicine clinic websites' marketing of stem cell therapies

BMJ Open
Blake MurdochTimothy Caulfield

Abstract

To identify the frequency and qualitative characteristics of stem cell-related marketing claims made on websites of clinics featuring common types of complementary and alternative medicine practitioners. The involvement of complementary and alternative medicine practitioners in the marketing of stem cell therapies and stem cell-related interventions is understudied. This research explores the extent to which they are involved and collaborate with medical professionals. This knowledge will help with identifying and evaluating potential policy responses to this growing market. Systematic website analysis. Global. US and English-language bias due to methodology. Representations made on clinic websites in relation to practitioner types, stem cell therapies and their targets, stem cell-related interventions. Statements about stem cell therapies relating to evidence of inefficacy, limited evidence of efficacy, general procedural risks, risks specific to the mode of therapy, regulatory status, experimental or unproven nature of therapy. Use of hype language (eg, language that exaggerates potential benefits). 243 websites offered stem cell therapies. Many websites advertised stem cell transplantation from multiple sources, such as adip...Continue Reading

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Citations

Jun 1, 2018·Practical Neurology·Beatrice von WunsterClaire M Rice
Oct 27, 2018·Female Pelvic Medicine & Reconstructive Surgery·Jennifer Gunter, Sarah Parcak
Aug 14, 2018·The European Journal of Neuroscience·Malin ParmarJanelle Drouin-Ouellet
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