Exposure to Caffeinated Energy Drink Marketing and Educational Messages among Youth and Young Adults in Canada

International Journal of Environmental Research and Public Health
Danielle WiggersDavid Hammond

Abstract

The objective of the current study was to evaluate young Canadians' exposure to caffeinated energy drink marketing and educational messages that warn about the potential health risks of energy drinks. An online survey was conducted in 2015 with youth and young adults aged 12⁻24 years recruited from a national online panel (n = 2023). Respondents were asked about their exposure to energy drink marketing and educational messages that warn about the potential health risks of energy drinks. Regression models were fitted to examine correlates of exposure to marketing and to educational messages. Over 80% of respondents reported ever seeing energy drink marketing through at least one channel, most commonly television (58.8%), posters or signs in a convenience or grocery store (48.5%), and online ads (45.7%). The mean number of marketing channels selected was 3.4 (SD = 2.9) out of ten. Respondents aged 18⁻19 (vs. 12⁻14 and 15⁻17) and 20⁻24 (vs. 12⁻14 and 15⁻17) reported significantly more channels of exposure to marketing. Overall, 32% of respondents reporting ever seeing an educational message about energy drinks. The most frequently reported sources of exposure were at school (16.2%), online (15.0%), and on television (12.6%). Respo...Continue Reading

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Citations

Feb 9, 2019·International Journal of Public Health·Thierry Gagné
Jul 22, 2019·International Journal of Environmental Research and Public Health·Rhona M HanningRashid Ahmed
May 1, 2021·International Journal of Environmental Research and Public Health·Matthew J FaganGuy Faulkner
Jul 25, 2021·International Journal of Environmental Research and Public Health·Trésor Carsi KuhanganaJoris Van Loco
May 18, 2021·Applied Physiology, Nutrition, and Metabolism = Physiologie Appliquée, Nutrition Et Métabolisme·Sébastien La VieilleAndrew D Krahn

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