Extraordinary times call for extraordinary measures: the use of music to communicate public health recommendations against the spread of COVID-19

Canadian Journal of Public Health = Revue Canadienne De Santé Publique
Elise Cournoyer Lemaire

Abstract

To promote the population's adherence to COVID-19 public health preventive measures, the Quebec (Canada) government solicited the assistance of local music artists. This commentary aims to demonstrate how music has been utilized to communicate the public health recommendations relative to the COVID-19 pandemic and to discuss the relevance of using music in this context, as supported by research. More specifically, music is discussed in terms of its powerful capacity to reach out to a large population pool; to capture the population's attention quickly and massively in spite of age, language, or cultural barriers; to effectively communicate messages; and to affect individuals' behaviours. In this regard, the current COVID-19 pandemic demonstrates how music can be utilized as a communication tool and offers an interesting perspective for the consideration of music in future public health research.

References

Aug 4, 2009·Personality & Social Psychology Bulletin·Tobias Greitemeyer
Jan 3, 2012·American Journal of Health Promotion : AJHP·Colleen M SeifertPaul Perez
Apr 12, 2013·Frontiers in Psychology·Elizabeth Hellmuth Margulis
Nov 1, 2016·Child Psychiatry and Human Development·Robin PeteringEric Rice
Feb 6, 2018·Current Biology : CB·Samuel A MehrMax M Krasnow

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Citations

May 29, 2020·Clinical Infectious Diseases : an Official Publication of the Infectious Diseases Society of America·Hanalise V Huff, Avantika Singh
Jun 25, 2020·International Journal of Gynecological Cancer : Official Journal of the International Gynecological Cancer Society·Christina UwinsAgnieszka Michael
Apr 24, 2020·BMJ : British Medical Journal·Jennifer J K Rasanathan, Tom Nolan

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