Facebook or Twitter?: Effective recruitment strategies for family caregivers

Applied Nursing Research : ANR
Kayla Herbell, Jaclene A Zauszniewski

Abstract

This brief details recent recruitment insights from a large all-online study of family caregivers that aimed to develop a measure to assess how family caregivers manage daily stresses. Online recruitment strategies included the use of Twitter and Facebook. Overall, 800 individuals responded to the recruitment strategy; 230 completed all study procedures. The most effective online recruitment strategy for targeting family caregivers was Facebook, yielding 86% of the sample. Future researchers may find the use of social media recruitment methods appealing because they are inexpensive, simple, and efficient methods for obtaining National samples.

Citations

Aug 20, 2019·The Gerontologist·Carolyn E Z PickeringTami Sullivan
Aug 22, 2020·Issues in Mental Health Nursing·Jaclene A ZauszniewskiHanan Badr
Feb 8, 2019·Western Journal of Nursing Research·Kendra KampBarbara Given
Jun 2, 2021·The Journal of Adolescent Health : Official Publication of the Society for Adolescent Medicine·Emily R KutokMegan L Ranney
Oct 14, 2021·Public Health Nursing·Karen C ClarkPatricia C Clark

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