Factors influencing subjective ranking of driver distractions

Accident; Analysis and Prevention
Jayesh PatelHuw Jones

Abstract

Driver distraction is recognised as a significant cause of road traffic incidents. However, the more objective measurement and ranking of the relative importance of individual distractions in contributing to incidents tend to differ from subjectively-held rankings. To investigate this, the present study examines qualitative characteristics of 14 driver distractions to determine if these characteristics might explain the discrepancy. The conclusion is that for laypersons, qualitative characteristics, such as equity and familiarity, do contribute to their ranking of driver distractions. This poses some interesting issues for risk managers. For example, should safety interventions aimed at driver distractions be based purely on factual data and life-saving potential, or should they accommodate qualitative factors of salience to the public?

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Citations

Jun 11, 2011·Accident; Analysis and Prevention·Anja Katharina Huemer, Mark Vollrath
May 17, 2012·International Journal of Injury Control and Safety Promotion·George YannisChrisoula Voulgari
May 10, 2013·Risk Analysis : an Official Publication of the Society for Risk Analysis·David J Ball, John Watt
Jul 31, 2013·Accident; Analysis and Prevention·Warren Brodsky, Zack Slor
Sep 17, 2016·Injury Prevention : Journal of the International Society for Child and Adolescent Injury Prevention·Paul E NevinBeth E Ebel

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