Factors That May Affect Rating and Liking Scores of Septorhinoplasty Videos on YouTube

Aesthetic Plastic Surgery
Berat DemirJavahir Mamadlı

Abstract

Despite the increasing use of videos on social media platforms such as YouTube that inform patients about conditions and procedures, it is an enigma how patients benefit from these videos. Although professional healthcare providers play an important role in this regard, there are no data on video characteristics that make a video useful, or likable by the audience. We aimed to investigate that factors make a septorhinoplasty video posted on YouTube successful. Video demographics, including type, source, length, and viewers' comments, were evaluated. Three researchers independently assessed videos on septorhinoplasty for attractiveness. Nine criteria, including preoperative nasal congestion, snoring, nasal deformity (visuality), surgical treatment, postoperative nasal congestion, bruising\swelling, pain, patient satisfaction, and medical treatment, were examined. The number of likes for the videos with preoperative nasal deformity data (visuality) was found to be significantly higher than that for the videos without preoperative nasal deformity (visuality) data. For the videos with surgical treatment data, the number of likes, the number of dislikes, the number of comments, and the total number of views were found to be signific...Continue Reading

References

Aug 22, 2012·Journal of Crohn's & Colitis·Saurabh MukewarBo Shen
Nov 13, 2012·Mayo Clinic Proceedings·Amy T WangThomas J Beckman
Oct 27, 2017·Plastic and Reconstructive Surgery·Sarah C SoriceHeather J Furnas
Aug 22, 2018·JAMA Facial Plastic Surgery·Brittany WardBoris Paskhover
Jan 4, 2019·JAMA Otolaryngology-- Head & Neck Surgery·Babatunde OremuleDaniela Bondin

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Citations

Jul 24, 2021·Aesthetic Surgery Journal·Anjali OmAlbert Losken

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