Fast and frugal heuristics are plausible models of cognition: reply to Dougherty, Franco-Watkins, and Thomas (2008)

Psychological Review
G GigerenzerD G Goldstein

Abstract

M. R. Dougherty, A. M. Franco-Watkins, and R. Thomas (2008) conjectured that fast and frugal heuristics need an automatic frequency counter for ordering cues. In fact, only a few heuristics order cues, and these orderings can arise from evolutionary, social, or individual learning, none of which requires automatic frequency counting. The idea that cue validities cannot be computed because memory does not encode missing information is misinformed; it implies that measures of co-occurrence are incomputable and would invalidate most theories of cue learning. They also questioned the recognition heuristic's psychological plausibility on the basis of their belief that it has not been implemented in a memory model, although it actually has been implemented in ACT-R (L. J. Schooler & R. Hertwig, 2005). On the positive side, M. R. Dougherty et al. discovered a new mechanism for a less-is-more effect. The authors of the present article specify minimal criteria for psychological plausibility, describe some genuine challenges in the study of heuristics, and conclude that fast and frugal heuristics are psychologically plausible: They use limited search and are tractable and robust.

Citations

Sep 29, 2009·Cognitive Processing·Julian N MarewskiGerd Gigerenzer
Jun 17, 2010·Psychonomic Bulletin & Review·Julian N MarewskiGerd Gigerenzer
Aug 13, 2010·Psychonomic Bulletin & Review·Thorsten Pachur
Dec 21, 2010·Psychonomic Bulletin & Review·Benjamin E Hilbig
Dec 4, 2010·Annual Review of Psychology·Gerd Gigerenzer, Wolfgang Gaissmaier
Mar 12, 2011·American Journal of Orthodontics and Dentofacial Orthopedics : Official Publication of the American Association of Orthodontists, Its Constituent Societies, and the American Board of Orthodontics·E Preston Hicks, G Thomas Kluemper
May 26, 2011·Cognitive Science·Johan KwisthoutIris van Rooij
Nov 5, 2014·Cognitive Science·Sangeet S KhemlaniPhilip N Johnson-Laird
May 19, 2009·Experimental Psychology·Rocio Garcia-RetameroGerd Gigerenzer
Nov 7, 2008·Acta Psychologica·Magnus Persson, Jörg Rieskamp
May 26, 2016·Biological cybernetics·Thomas Glassen, Verena Nitsch
Nov 3, 2017·Cognitive Science·Maria OtworowskaIris van Rooij
Jul 8, 2020·Psychonomic Bulletin & Review·Jana B JareckiMirjam A Jenny
Jan 1, 2019·Psychological Inquiry·Lynn C MillerStephen J Read

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