Features in Grocery Stores that Motivate Shoppers to Buy Healthier Foods, ConsumerStyles 2014

Journal of Community Health
Latetia V MooreAmy L Yaroch

Abstract

We examined nine features in grocery stores shoppers reported motivated them to purchase more healthful foods in the past month. Features were compiled from common supermarket practices for each of the 4 Ps of marketing: pricing, placement, promotion, and product. We examined percentages of the features overall and by shopping frequency using Chi square tests from a 2014 cross sectional web-based health attitudes and behaviors survey, ConsumerStyles. The survey was fielded from June to July in 2014. Participants were part of a market research consumer panel that were randomly recruited by probability-based sampling using address-based sampling methods to achieve a sample representative of the U.S. Data from 4242 adults ages 18 and older were analyzed. About 44 % of respondents indicated at least one feature motivated them to purchase more healthful foods. Top choices included in-store coupons or specials (20.1 %), availability of convenient, ready-to-eat more healthful foods (18.8 %), product labels or advertising on packages (15.2 %), and labels or signs on shelves that highlighted more healthful options (14.6 %). Frequent shoppers reported being motivated to purchase more healthful foods by in-store tastings/recipe demonstrat...Continue Reading

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Citations

Mar 28, 2017·Health Promotion Practice·Teresa SchwendlerJoel Gittelsohn
Nov 15, 2017·BMC Public Health·Monique Potvin KentCrystal Usher
Dec 29, 2018·International Journal of Environmental Research and Public Health·Caroline R WenselJoel Gittelsohn
Nov 1, 2020·Social Science & Medicine·Anne N Thorndike
Nov 28, 2020·Journal of Nutritional Science·Paula M HortaAline C S Lopes

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