Food and Beverage Advertising Aimed at Spanish Children Issued through Mobile Devices: A Study from a Social Marketing and Happiness Management Perspective

International Journal of Environmental Research and Public Health
gloria_jimenez Jimenez-MarinRafael Ravina-Ripoll

Abstract

Eating Disorders (ED) and obesity are a pandemic in developed and developing societies. In 2018, Spanish Ministry of Health and Consumption reported data on obesity (15%) and ED (12%). Spain thus ranks fifth among European countries in childhood obesity, with the highest incidence in the 6-12-year-age group. Many studies point to media as one of the contributing elements to this growth. In this sense, it should be noted that Spanish children are exposed to an average of 9000 television commercials per year and the vast majority of these are for food and beverage products of little or no nutritional value. Educommunication becomes essential here, since media have the capacity to educate, prevent and influence the behaviour as part of their social marketing strategies and within the happiness management philosophy. The aim of this paper is to analyse food and beverage advertising on mobile devices aimed at children. The methodology used includes a content analysis, a survey, and focus groups. The results show that many of the food products are bought or ordered as a direct result of advertising. The main conclusions point to the need to regulate the messages transmitted in order to guide the social function of media so that publi...Continue Reading

References

Jun 1, 1993·The British Journal of Psychiatry : the Journal of Mental Science·K Hamilton, G Waller
Oct 24, 2000·Journal of the American Dietetic Association·B A Abramovitz, L L Birch
Mar 26, 2003·The International Journal of Eating Disorders·Kirsten Krahnstoever DavisonLeann L Birch
Nov 16, 2004·International Journal of Obesity and Related Metabolic Disorders : Journal of the International Association for the Study of Obesity·M CaroliA Masi
May 24, 2005·BMJ : British Medical Journal·John J ReillyUNKNOWN Avon Longitudinal Study of Parents and Children Study Team
Aug 25, 2005·American Journal of Public Health·Kristen Harrison, Amy L Marske
Apr 6, 2006·Archives of Pediatrics & Adolescent Medicine·Corliss Wilson Outley, Abdissa Taddese
Apr 6, 2006·Archives of Pediatrics & Adolescent Medicine·Jean L WiechaSteven L Gortmaker
Mar 23, 2010·The Journal of Pediatrics·Regina GutholdLeanne M Riley
Jul 17, 2010·American Journal of Public Health·Bridget KellyCarolyn Summerbell
Aug 19, 2011·International Journal of Pediatric Obesity : IJPO : an Official Journal of the International Association for the Study of Obesity·Emma J BoylandJason C G Halford
Jan 10, 2012·Appetite·Simone PettigrewCaroline Miller
Sep 24, 2016·Current Opinion in Psychiatry·Anna Keski-Rahkonen, Linda Mustelin
Apr 3, 2020·International Journal of Environmental Research and Public Health·Mireia Montaña Blasco, Mònika Jiménez-Morales

❮ Previous
Next ❯

Citations

Apr 4, 2021·International Journal of Environmental Research and Public Health·Rodrigo Elías ZambranoRafael Ravina-Ripoll
Aug 24, 2021·Frontiers in Psychology·Rafael Ravina-RipollLuis-Bayardo Tobar-Pesantez

❮ Previous
Next ❯

Software Mentioned

Excel
MAXQDA2020
Snapchat
SPSS Statistics
DanUp
MAXQDA Analytics Pro
SPSS
PAOS
Musically

Related Concepts

Trending Feeds

COVID-19

Coronaviruses encompass a large family of viruses that cause the common cold as well as more serious diseases, such as the ongoing outbreak of coronavirus disease 2019 (COVID-19; formally known as 2019-nCoV). Coronaviruses can spread from animals to humans; symptoms include fever, cough, shortness of breath, and breathing difficulties; in more severe cases, infection can lead to death. This feed covers recent research on COVID-19.

Blastomycosis

Blastomycosis fungal infections spread through inhaling Blastomyces dermatitidis spores. Discover the latest research on blastomycosis fungal infections here.

Nuclear Pore Complex in ALS/FTD

Alterations in nucleocytoplasmic transport, controlled by the nuclear pore complex, may be involved in the pathomechanism underlying multiple neurodegenerative diseases including Amyotrophic Lateral Sclerosis and Frontotemporal Dementia. Here is the latest research on the nuclear pore complex in ALS and FTD.

Applications of Molecular Barcoding

The concept of molecular barcoding is that each original DNA or RNA molecule is attached to a unique sequence barcode. Sequence reads having different barcodes represent different original molecules, while sequence reads having the same barcode are results of PCR duplication from one original molecule. Discover the latest research on molecular barcoding here.

Chronic Fatigue Syndrome

Chronic fatigue syndrome is a disease characterized by unexplained disabling fatigue; the pathology of which is incompletely understood. Discover the latest research on chronic fatigue syndrome here.

Evolution of Pluripotency

Pluripotency refers to the ability of a cell to develop into three primary germ cell layers of the embryo. This feed focuses on the mechanisms that underlie the evolution of pluripotency. Here is the latest research.

Position Effect Variegation

Position Effect Variagation occurs when a gene is inactivated due to its positioning near heterochromatic regions within a chromosome. Discover the latest research on Position Effect Variagation here.

STING Receptor Agonists

Stimulator of IFN genes (STING) are a group of transmembrane proteins that are involved in the induction of type I interferon that is important in the innate immune response. The stimulation of STING has been an active area of research in the treatment of cancer and infectious diseases. Here is the latest research on STING receptor agonists.

Microbicide

Microbicides are products that can be applied to vaginal or rectal mucosal surfaces with the goal of preventing, or at least significantly reducing, the transmission of sexually transmitted infections. Here is the latest research on microbicides.

Related Papers

International Journal of Environmental Research and Public Health
Adena PintoMonique Potvin Kent
International Journal of Environmental Research and Public Health
Rodrigo Elías ZambranoRafael Ravina-Ripoll
Journal of the Royal Society of Medicine
David Ashton
© 2021 Meta ULC. All rights reserved