Food marketing in recreational sport settings in Canada: a cross-sectional audit in different policy environments using the Food and beverage Marketing Assessment Tool for Settings (FoodMATS)

The International Journal of Behavioral Nutrition and Physical Activity
Rachel J L ProwseKim D Raine

Abstract

Children's recreational sport settings typically sell energy dense, low nutrient products; however, it is unknown whether the same types of food and beverages are also marketed in these settings. Understanding food marketing in sports settings is important because the food industry often uses the promotion of physical activity to justify their products. This study aimed to document the 'exposure' and 'power' of food marketing present in public recreation facilities in Canada and assess differences between provinces with and without voluntary provincial nutrition guidelines for recreation facilities. Food marketing was measured in 51 sites using the Food and beverage Marketing Assessment Tool for Settings (FoodMATS). The frequency and repetition ('exposure') of food marketing and the presence of select marketing techniques, including child-targeted, sports-related, size, and healthfulness ('power'), were assessed. Differences in 'exposure' and 'power' characteristics between sites in three guideline provinces (n = 34) and a non-guideline province (n = 17) were assessed using Pearson's Chi squared tests of homogeneity and Mann-Whitney U tests. Ninety-eight percent of sites had food marketing present. The frequency of food marketi...Continue Reading

References

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Dec 21, 2013·American Journal of Preventive Medicine·Laura K BrennanC Tracy Orleans
Jan 24, 2014·The International Journal of Behavioral Nutrition and Physical Activity·Dana Lee OlstadKim D Raine
Apr 18, 2015·The International Journal of Behavioral Nutrition and Physical Activity·Luke WolfendenJohn Wiggers
Sep 14, 2017·Health Promotion and Chronic Disease Prevention in Canada·Rachel Prowse
Jun 1, 2018·The International Journal of Behavioral Nutrition and Physical Activity·Rachel J L ProwseKim D Raine

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Citations

Oct 29, 2018·Health Promotion Journal of Australia : Official Journal of Australian Association of Health Promotion Professionals·Sharleen GonzalezLuke Wolfenden
May 30, 2019·Canadian Journal of Public Health = Revue Canadienne De Santé Publique·Erica Y LauGuy Faulkner
Nov 16, 2019·Current Nutrition Reports·Charlene Elliott, Emily Truman
Nov 2, 2019·Current Obesity Reports·Helen DixonMaree Scully
May 18, 2020·Journal of Nutrition Education and Behavior·Rachel J L ProwseKim D Raine
May 28, 2021·SSM - Population Health·Jennifer Ann BrownCandace I J Nykiforuk

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Software Mentioned

Power
Statistical Package for the Social Sciences
Excel
FoodMATS

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