Formative research and strategic development of a physical activity component to a social marketing campaign for obesity prevention in preschoolers

Journal of Community Health
Laura L BellowsGarry Auld

Abstract

The prevalence of overweight in childhood, including preschoolers, continues to rise. While efforts focusing on school-aged children are encouraging, obesity prevention programs to address nutrition and physical activity in the child care center are lacking. Food Friends is a successfully evaluated nutrition program aimed at enhancing preschoolers' food choices, the addition of a physical activity program would improve the programs overall efforts to establish healthful habits early in life. This study describes the formative research conducted with secondary influencers of preschoolers-teachers and parents-for the development of a physical activity program. Key informant interviews and focus group discussions were conducted with preschool teachers and parents, respectively, to examine current physical activity practices, as well as attitudes, opinions, and desired wants and needs for physical activity materials. Findings illustrate that teachers provided physical activity; however, most did not use a structured program. Teachers identified time, space and equipment as barriers to providing activity in their classroom. Focus group findings identified activities of preschoolers', parents' perceptions of the adequacy of activity ...Continue Reading

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Citations

Aug 11, 2010·Journal of Community Health·Laura BellowsJennifer Anderson
Oct 27, 2010·International Journal of Obesity : Journal of the International Association for the Study of Obesity·L Gracia-MarcoL A Moreno
Aug 26, 2014·Journal of Pediatric Nursing·Kathleen Bradshaw LaSala, CaSandra Rene' Abbot Eng
Mar 26, 2013·Journal of Nutrition Education and Behavior·Laura Bellows, Jennifer Anderson
Feb 19, 2013·Journal of Nutrition Education and Behavior·Laura BellowsJennifer Anderson
Dec 15, 2010·American Journal of Preventive Medicine·Daheia J Barr-AndersonAntronette K Yancey
Nov 19, 2008·Child and Adolescent Psychiatric Clinics of North America·Boyd Swinburn
Sep 29, 2009·Obesity Reviews : an Official Journal of the International Association for the Study of Obesity·M PocockJ Magnusson
Dec 19, 2012·The American Journal of Occupational Therapy : Official Publication of the American Occupational Therapy Association·Laura L BellowsCatherine Kennedy
May 10, 2011·Health Education & Behavior : the Official Publication of the Society for Public Health Education·Erica T Sosa
Nov 26, 2009·Health Promotion International·Rebecca Sixsmith, Adrian Furnham
Mar 3, 2010·American Journal of Industrial Medicine·Kristen BorreMariaelisa Graff
Aug 10, 2019·Health Promotion Journal of Australia : Official Journal of Australian Association of Health Promotion Professionals·Jannah JonesSze Lin Yoong
Apr 4, 2021·International Journal of Environmental Research and Public Health·Vanesa Alcántara-PorcunaBeatriz Rodríguez-Martín

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