Gambling advertising during live televised male sporting events in Ireland: A descriptive study

Irish Journal of Psychological Medicine
D ColumbC O'Gara

Abstract

There are no data relating to gambling advertisements shown during live sporting events in Ireland. The aim of the present study was to analyze gambling advertisements shown during live sporting events broadcast in Ireland and to assess these advertisements for responsible gambling (RG) practices. Sixty-five live televised sporting events comprising Association Football (soccer), Rugby Union, and Gaelic Athletic Association (GAA) matches broadcast in Ireland were analyzed. Pre-match (up to 30 minutes before kick-off), half-time, and post-match (up to 30 minutes after the match has ended) advertisement breaks were analyzed for gambling advertisements, including in-game fixed (static advertising) and dynamic (electronic advertisements changing at regular intervals) pitch-side advertising. Gambling advertisements were studied for evidence of RG practices. A total of 3602 television advertisements, 618 dynamic advertisements, and 394 static advertisements were analyzed. Gambling advertisements were shown in 75.4% (n = 49) games and were the seventh most commonly televised advertisement shown overall. Gambling advertising was more common in football (fourth most common advertisement) compared to rugby (12th most common) and GAA (13t...Continue Reading

References

Apr 11, 2012·Australian and New Zealand Journal of Public Health·Samantha ThomasColin McLeod
Sep 6, 2012·Anadolu Kardiyoloji Dergisi : AKD = the Anatolian Journal of Cardiology·Bilgin Timuralp
Sep 27, 2012·Journal of Sports Sciences·Nicola CahillStafford Murray
Jan 22, 2013·Frontiers in Psychology·Mark D Griffiths, Michael Auer
Jun 7, 2014·International Journal of Public Health·Frank HoughtonChristopher Alan Lewis
Aug 16, 2016·Australian and New Zealand Journal of Public Health·Hannah PittMike Daube
Oct 19, 2017·Australian and New Zealand Journal of Public Health·Hannah PittJeffrey Derevensky
Dec 7, 2018·Irish Journal of Psychological Medicine·D Columb, C O'Gara

❮ Previous
Next ❯

Citations

Jun 1, 2021·Irish Journal of Psychological Medicine·David ColumbColin O'Gara

❮ Previous
Next ❯

Related Concepts

Related Feeds

Addiction

This feed focuses mechanisms underlying addiction and addictive behaviour including heroin and opium dependence, alcohol intoxication, gambling, and tobacco addiction.

Related Papers

The British Journal of General Practice : the Journal of the Royal College of General Practitioners
Andrew J Ashworth
Indian Medical Gazette
Journal of the American Academy of Dermatology
J E Angel
International Journal of Pharmaceutical Compounding
Renee Moore
The Medical Journal of Australia
K Goulston
© 2021 Meta ULC. All rights reserved