PMID: 9429006Jan 16, 1998Paper

Hazard of deceptive advertising of athletic footwear

British Journal of Sports Medicine
S E Robbins, E Waked

Abstract

Athletic footwear are associated with frequent injury that are thought to result from repetitive impact. No scientific data suggest they protect well. Expensive athletic shoes are deceptively advertised to safeguard well through "cushioning impact", yet account for 123% greater injury frequency than the cheapest ones. This study tested the hypothesis that deceptive advertising creates a false sense of security with users of expensive athletic shoes, inducing attenuation of impact moderating behaviour, increased impact, and injury. Fifteen young healthy male volunteers confronted four surfaces: a bare force moment platform, and three with this platform covered by identical shoe sole material made to appear different and advertised divergently. Advertising messages suggested superior impact absorption and protection (deceptive message), poor impact absorption and high injury risk (warning message), and unknown impact absorption and safety (neutral message). Ground reaction forces were recorded for 10 barefoot footfalls, according to a protocol requiring stepping forward from perch to a surface 4.5 cm below. Impact varied as a function of advertising message (p < 0.001). Deceptive message equalled neutral message in eliciting high...Continue Reading

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Citations

Aug 31, 2013·Sports Medicine·Kelly MurphyElizabeth G Matzkin
Mar 29, 2003·British Journal of Sports Medicine·G Waddington, R Adams
Jan 13, 2016·British Journal of Health Psychology·Peter D Walton, David P French
Feb 22, 2012·Clinics in Sports Medicine·Terry L Nicola, Amir El Shami
Apr 1, 2014·Ergonomics·Stephen J SladeDavid S Senchina
Oct 28, 2016·Journal of Science and Medicine in Sport·Alycia Fong YanPeter J Sinclair
May 31, 2011·Journal of the American Podiatric Medical Association·David W Jenkins, David J Cauthon
Aug 21, 2019·Journal of Foot and Ankle Research·Tine Marieke WillemsPhilip Roosen
May 22, 2018·Prosthetics and Orthotics International·Mitchell Farrar, Emma Thomas
Jul 27, 2000·Medicine and Science in Sports and Exercise·S T McCawJ Hamill
May 25, 2018·European Journal of Sport Science·Zoe Y S ChanRoy T H Cheung

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