Healthy Body Image Intervention Delivered to Young Women via Facebook Groups: Formative Study of Engagement and Acceptability

JMIR Research Protocols
Jerod StapletonSherry Pagoto

Abstract

There is increasing interest in using social media sites such as Facebook to deliver health interventions so as to expose people to content while they are engaging in their usual social media habit. This formative intervention development study is novel in describing a preliminary test of using the secret group feature of Facebook to deliver a behavioral intervention targeting users of indoor tanning beds to reduce their risk of skin cancer. Intervention content was designed to challenge body image-related constructs associated with indoor tanning through the use of dissonance-inducing content. To evaluate engagement with and acceptability of using a secret Facebook group to deliver a healthy body image intervention to young women engaged in indoor tanning. Seventeen young women completed a baseline survey and joined a secret Facebook group with intervention content delivered via daily posts for 4 weeks. Engagement data was extracted and acceptability was measured via a follow-up survey. The study had a high retention rate (94%, [16/17]). On average, posts were viewed by 91% of participants, liked by 35%, and commented on by 26%. The average comment rate was highest (65%) for posts that elicited comments by directly posing ques...Continue Reading

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Dec 15, 2015·Health Psychology : Official Journal of the Division of Health Psychology, American Psychological Association·Jerod L StapletonElliot J Coups
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Jan 31, 2016·Journal of Medical Internet Research·Sherry PagotoJessica L Oleski
Mar 2, 2016·Journal of Health Psychology·Jerod L StapletonElliot J Coups

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