How did the Master Settlement Agreement change tobacco industry expenditures for cigarette advertising and promotions?

Health Promotion Practice
J P Pierce, E Gilpin

Abstract

The 1998 multistate Master Settlement Agreement (MSA) with the tobacco industry restricted cigarette advertising and promotions. The MSA monetary settlement was also associated with an average cigarette price increase of U.S.$1.19/pack between 1998 and 2001 to fund, in part, industry payments to the states. We examined Federal Trade Commission reports on how the tobacco industry spends its cigarette advertising and promotional dollars to see if changes expected as a result of the MSA occurred. Expected changes included reduced total expenditures and reductions for outdoor advertising, specialty promotional items identified with a brand (e.g., caps, t-shirts, lighters), and public entertainment. However, tobacco industry spending for advertising and promotions increased 96% between 1995 and 2001, with large increases in 1998 and 1999, as the MSA took effect. Between 1997 and 2001, outdoor advertising declined 98%, expenditures for specialty promotional items decreased 41%, although public entertainment increased 45%. However, in 2001, these categories represented only a small fraction of the total budget. Expenditures for retail-value-added increased 344% between 1997 and 2001 (to 42.5% of total), perhaps to mitigate increased c...Continue Reading

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Citations

Mar 16, 2012·Health Marketing Quarterly·Hye-Jin PaekDean Krugman
Dec 15, 2010·Health Communication·Tae Hyun Baek, Mark Mayer
Jun 28, 2006·Nicotine & Tobacco Research : Official Journal of the Society for Research on Nicotine and Tobacco·Karen BogenAmy Nyman
Nov 16, 2005·Journal of Epidemiology and Community Health·Elizabeth A SmithRuth E Malone
Dec 8, 2009·American Journal of Public Health·Karen Messer, John P Pierce
Dec 6, 2007·American Journal of Preventive Medicine·John P Pierce
Dec 25, 2007·The Journal of Adolescent Health : Official Publication of the Society for Adolescent Medicine·Lisa HenriksenStephen P Fortmann
Feb 8, 2014·Tobacco Control·Kristen T EmoryJohn P Pierce
Mar 4, 2017·Annals of Behavioral Medicine : a Publication of the Society of Behavioral Medicine·David R StrongJohn P Pierce

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