How tobacco companies have used package quantity for consumer targeting

Tobacco Control
Alexander PersoskieChase Ryant

Abstract

Package quantity refers to the number of cigarettes or amount of other tobacco product in a package. Many countries restrict minimum cigarette package quantities to avoid low-cost packs that may lower barriers to youth smoking. We reviewed Truth Tobacco Industry Documents to understand tobacco companies' rationales for introducing new package quantities, including companies' expectations and research regarding how package quantity may influence consumer behaviour. A snowball sampling method (phase 1), a static search string (phase 2) and a follow-up snowball search (phase 3) identified 216 documents, mostly from the 1980s and 1990s, concerning cigarettes (200), roll-your-own tobacco (9), smokeless tobacco (6) and 'smokeless cigarettes' (1). Companies introduced small and large packages to motivate brand-switching and continued use among current users when faced with low market share or threats such as tax-induced price increases or competitors' use of price promotions. Companies developed and evaluated package quantities for specific brands and consumer segments. Large packages offered value-for-money and matched long-term, heavy users' consumption rates. Small packages were cheaper, matched consumption rates of newer and light...Continue Reading

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Citations

Jan 18, 2020·Addiction·Crawford Moodie, Martine Stead
Jun 22, 2019·Tobacco Control·Patricia A McDaniel
Jul 5, 2019·BMC Public Health·Alexander PersoskieCristine D Delnevo
Aug 4, 2019·Addiction·Anna K M BlackwellTheresa M Marteau
Nov 23, 2020·Preventive Medicine·Sunday AzagbaLingpeng Shan
Mar 27, 2021·Tobacco Control·Harry Tattan-BirchSarah E Jackson
Jul 3, 2021·International Journal of Environmental Research and Public Health·Ollie GanzCristine D Delnevo
Jul 20, 2021·BMC Public Health·Ilse LeeTheresa M Marteau
Aug 8, 2021·International Journal of Environmental Research and Public Health·Jessica L KingJulie W Merten

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