"I Want to Walk with My Moko." The Application of Social Cognitive Theory in the Creation of a Diabetes Prevention Documentary with New Zealand Māori

Journal of Health Communication
Alison FarmerRay Kirk

Abstract

Type 2 diabetes is almost three times more prevalent in the indigenous people of New Zealand (Māori) than non-Māori. Despite the high rate of diabetes there is a low level of diabetes knowledge and awareness in the Māori community. Several studies of Māori health identify a need for new health communication approaches to diabetes prevention in order to reduce the gap between Māori and non-Māori disease rates. We applied a Community-Based Participatory Research (CBPR) framework and behavioral theory to create a culturally appropriate documentary for Māori at risk for type 2 diabetes. We discuss how we utilized Bandura's social cognitive theory to provide a culturally sensitive theoretical basis for behavior change messaging. We outline why social cognitive theory was a culturally appropriate foundation and describe the role of the community in shaping the documentary messaging. A culture-centered approach utilizing participatory methodologies and culturally sensitive behavioral change theory might serve as a model for creating health communication resources in collaboration with other indigenous communities.

References

Jan 10, 2001·Annual Review of Psychology·A Bandura
Sep 20, 2002·Health Education & Behavior : the Official Publication of the Society for Public Health Education·Edith C KiefferRicardo Guzman
Mar 16, 2004·Annual Review of Public Health·Whitney Randolph, K Viswanath
Aug 9, 2005·Health Communication·Mohan J Dutta-Bergman
Dec 5, 2008·Health Promotion Journal of Australia : Official Journal of Australian Association of Health Promotion Professionals·Priscilla PyettAnke van der Sterren
Jul 7, 2009·Lancet·Michael Gracey, Malcolm King
Feb 24, 2017·Progress in Community Health Partnerships : Research, Education, and Action·Alison FarmerTimothy Edgar

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Citations

Mar 23, 2021·Australian and New Zealand Journal of Public Health·Tamara PowerDebra Jackson

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