Impact of an entertainment-education television drama on health knowledge and behavior in Bangladesh: an application of propensity score matching

Journal of Health Communication
Mai P Do, D Lawrence Kincaid

Abstract

Shabuj Chaya is a weekly television drama broadcast during a 13-week period in Bangladesh in 2000. It used an entertainment-education format to increase health knowledge and to promote visits to health clinic and modern contraceptive use. The purpose of this article is to demonstrate how a relatively new statistical technique, propensity score matching in conjunction with structural equation modeling, can be used to obtain an unbiased estimate of changes in health outcomes that can be attributed to exposure to the drama. The analysis is conducted with data from an after-only, cross-sectional survey of 4,492 men and women from the intended audience. The results from propensity score matching approximate what would be expected from a randomized control group design.

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Citations

Feb 26, 2008·American Journal of Community Psychology·Christine GalavottiJoseph Petraglia
Dec 7, 2006·Journal of Health Communication·D Lawrence Kincaid, Mai Phuong Do
Jan 31, 2009·Journal of Health Communication·Seth M NoarRick S Zimmerman
Apr 7, 2007·Substance Abuse Treatment, Prevention, and Policy·Aileen B Stephens-HernandezAllyn C Howlett
Dec 2, 2006·Health Communication·William Evans
Feb 9, 2013·Journal of Medical Internet Research·Alisa PedranaMark Stoove
Sep 11, 2014·Journal of Health Communication·Danielle A Naugle, Robert C Hornik
Jan 7, 2017·Journal of Health Communication·Amy Henderson RileyNaysan Sahba
Jan 1, 2007·International Quarterly of Community Health Education·Adesegun O FatusiJennifer Anyanti
Oct 1, 2015·Asia-Pacific Journal of Public Health·Van Tuyen DuongPeter Wushou Chang
Jul 9, 2016·Journal of Health Psychology·Marie-Josée Perrier, Kathleen A Martin Ginis
Jul 10, 2014·Journal of Acquired Immune Deficiency Syndromes : JAIDS·Calum DaveyJames R Hargreaves
Nov 28, 2018·OTO Open : the Official Open Access Journal of the American Academy of Otolaryngology--Head and Neck Surgery Foundation·Erin J BuczekCecelia E Schmalbach
Jul 10, 2020·SSM - Population Health·Soumendu SenSanjay K Mohanty

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