Impression formation as a function of male baldness

Perceptual and Motor Skills
J ButlerM Grieder

Abstract

A computer-morphing procedure was used to produce a "full cranial hair" photograph for comparisons of perceptions by 96 undergraduates of a photograph of a naturally bald 30-yr.-old man on 13 dependent measures derived from 30 semantic differential scales. Analysis showed the full-hair condition was rated significantly more dominant, dynamic, and masculine than the bald condition. While the model was also perceived as younger in the full-hair condition, there was no difference in mean ratings of attractiveness between photographs.

References

Feb 1, 1975·The Journal of Social Psychology·C L Kleinke
Dec 1, 1972·Journal of Personality and Social Psychology·K DionE Walster
Apr 1, 1971·Psychological Reports·A Mehrabian, S Ksionzky

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Citations

Nov 7, 2008·Journal of Health Psychology·Marika TiggemannLibby Churchett
May 17, 2006·International Journal of Dermatology·Göksun Can KaramanEsra Carman
May 1, 2013·Plastic and Reconstructive Surgery·James GatherwrightBahman Guyuron
Oct 12, 2019·Experimental Psychology·Dirk KranzEdgar Erdfelder
Aug 30, 2005·The Journals of Gerontology. Series A, Biological Sciences and Medical Sciences·Helle RexbyeKaare Christensen

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