Infant formula and toddler milk marketing and caregiver's provision to young children.

Maternal & Child Nutrition
Maria J Romo-PalafoxJennifer L Harris

Abstract

The World Health Organization International Code of Marketing of Breast-milk Substitutes prohibits claims and other marketing that may confuse caregivers about benefits of formula and other milk-based drinks for infants and toddlers, but such marketing is common in the United States. This study assessed caregivers' provision of milk-based products to their infants and toddlers and potential confusion about product benefits and appropriate use. Online survey of 1,645 U.S. caregivers of infants (6-11 months) and toddlers (12-36 months). Respondents identified infant formula and toddler milk products they served their child (ren) and provided relative agreement with common marketing claims. Logistic regression assessed relationships between agreement and serving these products, controlling for individual characteristics. Over one-half of caregivers of infants (52%) agreed that infant formula can be better for babies' digestion and brain development than breastmilk, and 62% agreed it can provide nutrition not present in breastmilk. Most caregivers of toddlers (60%) agreed that toddler milks provide nutrition toddlers do not get from other foods. Some caregivers of infants (11%) reported serving toddler milk to their child most ofte...Continue Reading

References

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Citations

Jan 14, 2021·International Journal of Environmental Research and Public Health·Emily W DuffyMarissa G Hall
Jan 22, 2021·Public Health Nutrition·Emily W DuffyMarissa G Hall
Apr 9, 2021·Maternal & Child Nutrition·Alissa M PriesElizabeth Zehner
May 27, 2021·The Journal of Nutrition·Gemma Bridge
Aug 8, 2021·International Journal of Environmental Research and Public Health·Trish DearloveGemma Devenish-Coleman
Aug 11, 2021·Journal of Nutrition Education and Behavior·Maria J Romo-Palafox, Jennifer L Harris
Aug 16, 2021·Journal of the Academy of Nutrition and Dietetics·Ana Paula C RichterMarissa G Hall

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Statistical Analysis System
Qualtrics
SAS System

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