Infants' Visual Attention to Baby DVDs as a Function of Program Pacing

Infancy : the Official Journal of the International Society on Infant Studies
Alice Ann Howard Gola, Sandra L Calvert

Abstract

This study examined the effects of program pacing, defined as the rate of scene and character change per minute, on infants' visual attention to video presentations. Seventy-two infants (twenty-four 6-month-olds, twenty-four 9-month-olds, twenty-four 12-month-olds) were exposed to one of two sets of high- and low-paced commercial infant DVDs. Each DVD was approximately 5-min long, and the order the DVDs were viewed was counterbalanced for pace. Attention was higher during rapidly than slowly paced DVDs, particularly for the 6- and 9-month-old infants. These results support previous research documenting that attention is initially controlled by exogenous qualities (e.g., rapid pace), but with development and experience becomes more influenced by endogenous factors.

References

Jan 1, 1975·Advances in Child Development and Behavior·J C Wright, A G Vlietstra
Mar 1, 1958·Journal of Experimental Psychology·D E BERLYNE
May 12, 2006·Child Development·Mary L CourageJohn E Richards
Apr 7, 2009·Journal of Experimental Child Psychology·Rachel BarrMark Somanader
Dec 10, 2009·Archives of Pediatrics & Adolescent Medicine·Samantha A GoodrichSandra L Calvert

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Citations

Apr 8, 2014·Developmental Science·Sam V Wass, Tim J Smith

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