Information processing of genetically modified food messages under different motives: an adaptation of the multiple-motive heuristic-systematic model

Risk Analysis : an Official Publication of the Society for Risk Analysis
Jooyoung Kim, Hye-Jin Paek

Abstract

Recent risk management research has noted the importance of understanding how the lay public processes and reacts to risk-related information. Guided by the multiple-motive heuristic-systematic model, this study examines (1) how individuals process messages in the context of genetically modified foods to change their attitudes and (2) how the persuasion process varies across types of motives. In the three treatment conditions of accuracy, defense, and impression motives, the respondents changed their attitudes through either the heuristic or the systematic mode, depending on their motives. The accuracy-motive group appeared to use the systematic processing mode, while the impression-motive group seemed to employ the heuristic processing mode. The empirical findings highlight the importance of incorporating motives to improve our understanding of the process of attitude change in risk management and communication contexts.

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Citations

Jul 17, 2015·Risk Analysis : an Official Publication of the Society for Risk Analysis·Jiuchang WeiDingtao Zhao
Jun 29, 2011·Risk Analysis : an Official Publication of the Society for Risk Analysis·Chris M R SmerecnikNanne K De Vries
Apr 13, 2013·Risk Analysis : an Official Publication of the Society for Risk Analysis·Tanja PerkoBenny Carle

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