Intention to adopt bicycle-sharing in China: introducing environmental concern into the theory of planned behavior model

Environmental Science and Pollution Research International
Min ZhuChengyuan Wang

Abstract

Bicycle-sharing is regarded as a new mode of transportation with low-carbon and low-cost advantages, which could effectively alleviate traffic congestion. Understanding the factors and influence paths that affect users' willingness to adopt bicycle-sharing is of great importance. This study aims to investigate how users' environmental concern affects their willingness to adopt bicycle-sharing through the impacts of attitude, subjective norm, and perceived behavior control. The research model was constructed based on the theory of planned behavior model and validated by empirical data collected from 988 users in China utilizing structural equation modeling technique. The results show that users' environmental concern is positively and significantly related to their attitude (β = 0.593, p < 0.001), subjective norm (β = 0.358, p < 0.001), and perceived behavior control (β = 0.508, p < 0.001) toward adopting bicycle-sharing. In turn, users' attitude (β = 0.496, p < 0.001), subjective norm (β = 0.209, p < 0.001), and perceived behavior control (β = 0.206, p < 0.01) toward adopting bicycle-sharing all positively affect the intention to adopt bicycle-sharing. Based on these results, policy implications for improving the users' accepta...Continue Reading

References

Mar 27, 2012·Journal of Environmental Management·T RamayahShuwen Lim
Jul 17, 2015·Risk Analysis : an Official Publication of the Society for Risk Analysis·Jiuchang WeiDingtao Zhao
Feb 2, 2019·Environmental Science and Pollution Research International·Xiping DingSijia Cai
Apr 18, 2019·Environmental Science and Pollution Research International·Chuanhui LiaoDingtao Zhao

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