Investigating attitudinal ambivalence via sequential priming: Evidence for the simultaneous and unintentional activation of opposite evaluations

Journal of Experimental Psychology. General
Katharina T BergerOlivier Corneille

Abstract

This research tested a central assumption of attitudinal ambivalence research: ambivalent attitude objects simultaneously trigger positive and negative evaluations. It further specifies at which stage this activation is likely to produce an evaluative conflict. Experiments 1 to 3 involved 2 evaluative priming paradigms, in which ambivalent stimuli served either as primes or as targets. The Ambivalent Primes Paradigm tested the degree to which the concurrent and unintentional activation of positivity and negativity influences responding to univalent targets. The Ambivalent Targets Paradigm tested the degree to which ambivalent targets entail an evaluative response conflict irrespective of prime valence. Experiments 1 and 2 revealed slower responses on ambivalent trials compared with congruent trials in both paradigms. Employing a longer stimulus onset asynchrony, Experiment 3 attested to the short-lived nature of the joint activation of opposite evaluations triggered by ambivalent primes. In contrast, the deliberate categorization of ambivalent targets was not affected by this procedural variation. Finally, by relying on a valent/neutral categorization task, Experiments 4 and 5 indicate that conflicts triggered by ambivalent sti...Continue Reading

Citations

Mar 21, 2020·Personality and Social Psychology Review : an Official Journal of the Society for Personality and Social Psychology, Inc·Olivier Corneille, Mandy Hütter

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