Is unconscious identity priming lexical or sublexical?

Consciousness and Cognition
Keith A HutchisonPeter B Walker

Abstract

We examined unconscious priming in a stem-completion task with both identity and form-related primes. Participants were given exclusion instructions to avoid completing a stem (e.g., ca---) with a briefly flashed masked word (e.g., candy). In Experiment 1, priming of around 7% occurred for both identity (e.g., candy) and form-based (e.g., windy) primes at a 33 ms exposure duration. When examining only trials in which the participants failed to identify the prime, this effect increased to 12% for identity primes, but remained the same for form-based primes. In Experiment 2, priming without prime identification was 9% for identity primes, 4% for homophone primes, and 3% for orthographic control primes. Although identity priming was greater than form priming in both experiments, regression analyses revealed that orthographic and phonological overlap alone between the flashed primes and targets could completely account for unconscious identity priming. Hence, we conclude that masked words may only activate their sublexical orthographic and phonological representations and not their lexical representations.

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Citations

Apr 4, 2007·Philosophical Transactions of the Royal Society of London. Series B, Biological Sciences·Sid Kouider, Stanislas Dehaene
Feb 6, 2007·Consciousness and Cognition·Jesse J Bengson, Keith A Hutchison
Oct 19, 2006·Consciousness and Cognition·Kristina SchützDirk Vorberg
Mar 17, 2016·The Quarterly Journal of Experimental Psychology : QJEP·Jennifer S Burt, Sophie Duncum
Sep 23, 2006·Consciousness and Cognition·Richard L Abrams, Jessica Grinspan
Jul 27, 2005·Consciousness and Cognition·Catherine Deeprose, Jackie Andrade
Aug 13, 2013·Consciousness and Cognition·Anna-Marie Armstrong, Zoltan Dienes
Jan 18, 2014·Psychonomic Bulletin & Review·Mei-Ching LienNicole Martin

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