Keeping it Natural: Does Persuasive Magazine Content Have an Effect on Young Women's Intentions for Birth?

Women & Health
Kate Young, Yvette D Miller

Abstract

Information in the popular media tends to be biased toward promoting the benefits of medicalized birth for low-risk pregnancies. We aimed to assess the effect of communicating the benefits of non-medicalized birth in magazine articles on women's birth intentions and to identify the mechanisms by which social communication messages affected women's intentions for birth. A convenience sample of 180 nulliparous Australian women aged 18-35 years were randomly exposed to a magazine article endorsing non-medicalized birth (using either celebrity or non-celebrity endorsement) or organic eating (control) throughout June-July 2011. Magazine articles that endorsed non-medicalized birth targeted perceived risk of birth, expectations for labor and birth, and attitudes toward birth. These variables and intention for birth were assessed by self-report before and after exposure. Exposure to a magazine article that endorsed non-medicalized birth significantly reduced women's intentions for a medicalized birth, regardless of whether the endorsement was by celebrities or non-celebrities. Changes in perceived risk of birth mediated the effect of magazine article exposure on women's intentions for a medicalized birth. Persuasive communication that...Continue Reading

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Citations

Oct 22, 2016·Journal of Psychosomatic Obstetrics and Gynaecology·Heidi Preis, Yael Benyamini
May 19, 2017·The Journal of Perinatal & Neonatal Nursing·Jenna Shaw-Battista
Sep 16, 2017·Birth·Heidi PreisYael Benyamini
Jul 10, 2020·The Journal of Obstetrics and Gynaecology Research·Yeter Durgun Ozan, Figen Alp Yilmaz

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BETA
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