Lessons learned: program messaging in gender-transformative work with men and boys in South Africa

Global Health Action
Amanda P Viitanen, Christopher J Colvin

Abstract

Adherence to traditional notions of masculinity has been identified as an important driver in the perpetuation of numerous health and social problems, including gender-based violence and HIV. With the largest generalized HIV epidemic in the world and high rates of violence against women, the need for gender-transformative work in South Africa is broadly accepted in activist circles and at the national and community level. Because of the integral role men play in both of these epidemics, initiatives and strategies that engage men in promoting gender equality have emerged over the last decade and the evidence base supporting the effectiveness of masculinities-based interventions is growing. However, little research exists on men's receptivity to the messages delivered in these programs. This article examines the current practices among a set of gender-transformation initiatives in South Africa to see what lessons can be derived from them. We look at how South African men participating in these programs responded to three thematic messages frequently found in gender-transformative work: 1) the 'costs of masculinity' men pay for adherence to harmful gender constructs; 2) multiple forms of masculinity; and 3) the human rights framew...Continue Reading

References

Nov 12, 2002·Journal of Health Services Research & Policy·Nicky BrittenRoisin Pill
Jun 16, 2007·Sexually Transmitted Infections·Kristin L Dunkle, Rachel Jewkes

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