Lifestyle Segmentation to Explain the Online Health Information-Seeking Behavior of Older Adults: Representative Telephone Survey

Journal of Medical Internet Research
Winja WeberConstanze Rossmann

Abstract

As a result of demographic changes, the number of people aged 60 years and older has been increasing steadily. Therefore, older adults have become more important as a target group for health communication efforts. Various studies show that online health information sources have gained importance among younger adults, but we know little about the health-related internet use of senior citizens in general and in particular about the variables explaining their online health-related information-seeking behavior. Media use studies indicate that in addition to sociodemographic variables, lifestyle factors might play a role in this context. The aim of this study was to examine older people's health-related internet use. Our study focused on the explanatory potential of lifestyle types over and above sociodemographic variables to predict older adults' internet use for health information. A telephone survey was conducted with a random sample of German adults aged 60 years and older (n=701) that was quota-allocated by gender, age, educational status, and degree of urbanity of their place of residence. The results revealed that participants used the internet infrequently (mean 1.82 [SD 1.07]), and medical personnel (mean 2.89 [SD 1.11]), f...Continue Reading

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Citations

Sep 24, 2020·International Journal of Environmental Research and Public Health·Rose CalixteMarlene Camacho-Rivera
Dec 2, 2020·Bundesgesundheitsblatt, Gesundheitsforschung, Gesundheitsschutz·Paula StehrConstanze Rossmann
Jun 3, 2021·International Journal of Environmental Research and Public Health·Paula StehrJohanna Geppert
Jan 13, 2022·Hernia : the Journal of Hernias and Abdominal Wall Surgery·C UgurluH Kulacoglu

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