Mass media campaigns to promote smoking cessation among adults: an integrative review

Tobacco Control
Sarah DurkinMelanie Wakefield

Abstract

This review summarises the impact of mass media campaigns on promoting quitting among adult smokers overall and for subgroups; the influence of campaign intensity and different channels; the effects of different message types. The present work updates two reviews published in 2008 by searching databases using a standard search string. Articles in languages other than English were excluded, as well as letters and editorials. Screening of abstracts yielded 194 potentially relevant articles. Abstracts were evaluated by 2 authors, excluding articles that focused on populations other than adults and according to other specified criteria, resulting in 26 studies reported in 29 articles. Studies were categorised as (a) population-based studies of campaign effects and (b) studies comparing message types, using either population-based or forced exposure methods. Findings of subgroup differences for each study were noted, as well as study strengths and limitations. Overall, the studies have strengthened the evidence that mass media campaigns conducted in the context of comprehensive tobacco control programmes can promote quitting and reduce adult smoking prevalence, but that campaign reach, intensity, duration and message type may influe...Continue Reading

Citations

May 7, 2013·Lancet·John Britton, Ilze Bogdanovica
Jul 31, 2012·Health Education Research·James M NonnemakerAnna J MacMonegle
Dec 12, 2012·Health Education Research·Matthew FarrellyTerry Pechacek
Sep 6, 2012·Nicotine & Tobacco Research : Official Journal of the Society for Research on Nicotine and Tobacco·Melanie A WakefieldRon Borland
Oct 9, 2012·Nicotine & Tobacco Research : Official Journal of the Society for Research on Nicotine and Tobacco·David HammondEmily Brennan
Aug 2, 2013·Nicotine & Tobacco Research : Official Journal of the Society for Research on Nicotine and Tobacco·Xiao ZhangNathan R Jones
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