Mass Media Exposure and Women's Household Decision-Making Capacity in 30 Sub-Saharan African Countries: Analysis of Demographic and Health Surveys

Frontiers in Psychology
Abdul-Aziz SeiduThomas Schack

Abstract

Women's household decision-making capacity is an essential component of their empowerment which include decisions related to personal health care, large household purchase and family visitations. Despite research evidence acknowledging mass media's influences on women's empowerment, including their ability to take household decisions, empirical data through multi-country comparison on mass media exposure and women's decision making capacity are sparse. This study sought to assess the association between exposure to mass media (television, radio and newspaper/magazine) and women's household decision-making capacity in 30 countries in sub-Saharan Africa (SSA). Data from current Demographic and Health Surveys (DHS) conducted in 30 countries in SSA from January 1, 2010 to December 31, 2016 were used. Binary Logistic Regression analysis was used to assess the association between mass media exposure and women's household decision-making capacity in SSA. Results were presented using crude odds ratios (COR) and adjusted odds ratios (AOR). Women who watched television almost every day had higher capacity to take household decisions, compared to those who did not watch television at all. Women who read newspaper/magazine less than once a...Continue Reading

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Citations

Feb 12, 2021·Nutrients·Kingsley Emwinyore Agho On Behalf Of The Global Maternal And Child Health Research Collaboration GloMACH

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