Maternal willingness to pay for infant and young child nutrition counseling services in Vietnam

Global Health Action
Phuong H NguyenRahul Rawat

Abstract

Alive & Thrive Vietnam, a 6-year initiative (2009-2014), has developed and incorporated elements of social franchising into government health services to provide high-quality nutrition counseling services to improve infant and young child feeding practices. One element of franchising that has not yet been implemented is fee for service, which is a potential financing mechanism for sustaining services in the long run. This research aims to estimate maternal willingness to pay (WTP) for nutrition counseling services and to examine potential factors associated with their WTP. Data were drawn from an impact evaluation survey of 2,511 women with a child <2 years old from four provinces in Vietnam. An iterative bidding technique was employed to explore individual WTP. The first bid was defined as VND 20,000 (~US$ 1), which was approximately the level of the actual service cost. Depending on the participant response, the bid increased or decreased. Finally, the respondents were asked about the highest price they would be willing to pay for the service. Overall, 92.6% of clients reported a need for nutrition counseling services for children <2 years. The WTP rates at bid levels of VND 5,000, 10,000, 20,000, 40,000, and 100,000 were 95....Continue Reading

References

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Jul 16, 2008·Economics and Human Biology·John Cawley

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Citations

Dec 9, 2017·F1000Research·Hai Viet NguyenThuc Thi Minh Vu
Dec 4, 2019·Maternal & Child Nutrition·Cherie CautAmie Steel
Aug 15, 2017·Health Expectations : an International Journal of Public Participation in Health Care and Health Policy·Chinyere MbachuFabian Enabulele
Jul 3, 2021·International Journal of Environmental Research and Public Health·Wei HsuWen-Ping Fan

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