Mediators and moderators of magazine advertisement effects on adolescent cigarette smoking

Journal of Health Communication
Patricia A Aloise-YoungCourtney C Cruickshank

Abstract

The purpose of the present study is to examine the relation between magazine advertising for cigarettes and adolescent cigarette smoking. Participants (242 adolescents) reported their frequency of reading 46 magazines and their attention to cigarette ads. Recognition of cigarette ads, passive peer pressure (i.e., normative beliefs), and the smoker image also were assessed. Results indicate that exposure to cigarette advertising and recognition of ads augment the effect of passive peer pressure on smoking. In addition, a positive smoker image was associated with attention to advertising and mediated the relation between attention and smoking. It is suggested that the effect of magazine ads on adolescents should be considered in policymaking on cigarette advertising.

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Citations

Dec 2, 2006·Health Communication·William Evans
Jun 25, 2010·Body Image·Hyunyi ChoKari Wilson
Feb 14, 2018·Substance Use & Misuse·Katherine L FriedmanAmy K Ferketich
Oct 7, 2011·The Cochrane Database of Systematic Reviews·Chris LovatoLindsay F Stead
Jan 10, 2021·The Journal of Adolescent Health : Official Publication of the Society for Adolescent Medicine·Alexandra LoukasCheryl L Perry

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