Neural Activity Reveals Preferences Without Choices

American Economic Journal. Microeconomics
Alec SmithAntonio Rangel

Abstract

We investigate the feasibility of inferring the choices people would make (if given the opportunity) based on their neural responses to the pertinent prospects when they are not engaged in actual decision making. The ability to make such inferences is of potential value when choice data are unavailable, or limited in ways that render standard methods of estimating choice mappings problematic. We formulate prediction models relating choices to "non-choice" neural responses and use them to predict out-of-sample choices for new items and for new groups of individuals. The predictions are sufficiently accurate to establish the feasibility of our approach.

References

Jan 1, 1982·American Journal of Epidemiology·S Lemeshow, D W Hosmer
Jan 18, 2007·Proceedings of the National Academy of Sciences of the United States of America·Alan N Hampton, John P O'doherty
Sep 15, 2007·The Journal of Neuroscience : the Official Journal of the Society for Neuroscience·Hilke PlassmannAntonio Rangel
May 30, 2008·The Journal of Neuroscience : the Official Journal of the Society for Neuroscience·Todd A HareAntonio Rangel
Jan 16, 2009·IEEE Transactions on Neural Systems and Rehabilitation Engineering : a Publication of the IEEE Engineering in Medicine and Biology Society·Logan GrosenickBrian Knutson
Dec 25, 2009·Journal of Neurophysiology·Ifat LevyPaul W Glimcher
Jun 11, 2010·The Journal of Neuroscience : the Official Journal of the Society for Neuroscience·Anita TuscheJohn-Dylan Haynes
Aug 13, 2010·The Journal of Neuroscience : the Official Journal of the Society for Neuroscience·Hilke PlassmannAntonio Rangel
Jan 7, 2011·The Journal of Neuroscience : the Official Journal of the Society for Neuroscience·Ifat LevyPaul W Glimcher
Jan 14, 2011·The Journal of Neuroscience : the Official Journal of the Society for Neuroscience·Min Jeong KangColin F Camerer
Jan 26, 2011·Health Psychology : Official Journal of the Division of Health Psychology, American Psychological Association·Emily B FalkMatthew D Lieberman
Oct 25, 2011·Annual Review of Economics·Jianqing FanLei Qi
Mar 3, 2015·American Economic Journal. Microeconomics·Alec SmithAntonio Rangel

❮ Previous
Next ❯

Citations

Dec 15, 2015·Current Opinion in Behavioral Sciences·Ming Hsu, Carolyn Yoon
Jul 15, 2015·Behavioural Brain Research·Ricardo CácedaClinton D Kilts
Sep 22, 2016·Social Cognitive and Affective Neuroscience·Keise IzumaRalph Adolphs
Aug 4, 2018·Science·Micah G EdelsonTodd A Hare
Nov 30, 2018·Wiley Interdisciplinary Reviews. Cognitive Science·Adam Hakim, Dino J Levy
Mar 3, 2015·American Economic Journal. Microeconomics·Alec SmithAntonio Rangel
Jan 8, 2016·Journal of Neurophysiology·Kainan S WangMauricio R Delgado
Feb 11, 2020·Frontiers in Psychology·Nadège Bault, Elena Rusconi
Jan 13, 2018·Nature Communications·Hiroshi YamadaPaul W Glimcher
Oct 12, 2018·Perspectives on Psychological Science : a Journal of the Association for Psychological Science·Hause Lin, Oshin Vartanian
Aug 31, 2018·Frontiers in Neuroinformatics·Emi SatakeYukiyasu Kamitani
Sep 14, 2021·Frontiers in Neuroscience·Uma R KarmarkarShori Hijikata

❮ Previous
Next ❯

Related Concepts

Trending Feeds

COVID-19

Coronaviruses encompass a large family of viruses that cause the common cold as well as more serious diseases, such as the ongoing outbreak of coronavirus disease 2019 (COVID-19; formally known as 2019-nCoV). Coronaviruses can spread from animals to humans; symptoms include fever, cough, shortness of breath, and breathing difficulties; in more severe cases, infection can lead to death. This feed covers recent research on COVID-19.

Blastomycosis

Blastomycosis fungal infections spread through inhaling Blastomyces dermatitidis spores. Discover the latest research on blastomycosis fungal infections here.

Nuclear Pore Complex in ALS/FTD

Alterations in nucleocytoplasmic transport, controlled by the nuclear pore complex, may be involved in the pathomechanism underlying multiple neurodegenerative diseases including Amyotrophic Lateral Sclerosis and Frontotemporal Dementia. Here is the latest research on the nuclear pore complex in ALS and FTD.

Applications of Molecular Barcoding

The concept of molecular barcoding is that each original DNA or RNA molecule is attached to a unique sequence barcode. Sequence reads having different barcodes represent different original molecules, while sequence reads having the same barcode are results of PCR duplication from one original molecule. Discover the latest research on molecular barcoding here.

Chronic Fatigue Syndrome

Chronic fatigue syndrome is a disease characterized by unexplained disabling fatigue; the pathology of which is incompletely understood. Discover the latest research on chronic fatigue syndrome here.

Evolution of Pluripotency

Pluripotency refers to the ability of a cell to develop into three primary germ cell layers of the embryo. This feed focuses on the mechanisms that underlie the evolution of pluripotency. Here is the latest research.

Position Effect Variegation

Position Effect Variagation occurs when a gene is inactivated due to its positioning near heterochromatic regions within a chromosome. Discover the latest research on Position Effect Variagation here.

STING Receptor Agonists

Stimulator of IFN genes (STING) are a group of transmembrane proteins that are involved in the induction of type I interferon that is important in the innate immune response. The stimulation of STING has been an active area of research in the treatment of cancer and infectious diseases. Here is the latest research on STING receptor agonists.

Microbicide

Microbicides are products that can be applied to vaginal or rectal mucosal surfaces with the goal of preventing, or at least significantly reducing, the transmission of sexually transmitted infections. Here is the latest research on microbicides.