Novel Food-Based Product Communication: A Neurophysiological Study.

Nutrients
Vincenzo RussoDoriana Eurosia Angela Tedesco

Abstract

The steady increase in the global food demand requires alternative sources. Food sources from invertebrates could be a viable alternative. Despite a growing interest in terrestrial invertebrates as novel food, Western consumers have to cope with fears and taboos. This research aims to investigate possible communication strategies of novel food through labels. To understand the complexity underlying food choice and novel food attitude, two studies were carried out. In Study 1, the main drivers in the food decision-making process were identified. Based on these results, in Study 2, two different food labels for crackers made with earthworm flour were designed. Applying a neurophysiological approach, we measured participants' neuropsychophysiological activation and behavioural response while watching food labels. A video on nutritional and ecological issues was shown to consumers to reduce aversion towards earthworms as food. The results in Study 1 indicate health and sensory dimensions as the major drivers in food choice. The data of Study 2 supported the effectiveness of the statement about nutritional qualities of the products on male participants, who tend to have a more positive reaction than female participants toward the no...Continue Reading

References

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Feb 15, 2015·Appetite·Giulia MascarelloLicia Ravarotto
Aug 28, 2020·Frontiers in Behavioral Neuroscience·Kosuke Motoki, Shinsuke Suzuki

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Citations

Dec 17, 2020·Foods·Ingrit MoyaMaría-Francisca Blasco

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Software Mentioned

SPSS
SMI iViewX

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