Oklahoma Retailers' Perspectives on Mutual Benefit Exchange to Limit Point-of-Sale Tobacco Advertisements

Health Promotion Practice
Andie ChanPamela M Ling

Abstract

Businesses changing their practices in ways that support tobacco control efforts recently have gained interest, as demonstrated by CVS Health's voluntary policy to end tobacco sales. Point-of-sale (POS) advertisements are associated with youth smoking initiation, increased tobacco consumption, and reduced quit attempts among smokers. There is interest in encouraging retailers to limit tobacco POS advertisements voluntarily. This qualitative exploratory study describes Oklahoma tobacco retailers' perspectives on a mutual benefit exchange approach, and preferred message and messenger qualities that would entice them to take voluntary action to limit tobacco POS advertisements. This study found that mutual benefit exchange could be a viable option along with education and law as strategies to create behavior change among tobacco retailers. Many retailers stated that they would be willing to remove noncontractual POS advertisements for a 6-month commitment period when presented with mutual exchange benefit, tailored message, and appropriate messenger. Mutual benefit exchange, as a behavior change strategy to encourage voluntary removal of POS tobacco advertisements, was acceptable to retailers, could enhance local tobacco control i...Continue Reading

References

Aug 29, 2002·Tobacco Control·R J DonovanS Jones
Dec 1, 2004·American Journal of Public Health·Lisa HenriksenStephen P Fortmann
Aug 9, 2006·Accident; Analysis and Prevention·Michael L RothschildThomas W Miller
Sep 26, 2006·Tobacco Control·Anne M Lavack, Graham Toth
Apr 28, 2009·Journal of Health Care for the Poor and Underserved·Robert JohnM Raihan Azad
Sep 29, 2011·Tobacco Control·Patricia A McDaniel, Ruth E Malone
Sep 21, 2013·American Journal of Preventive Medicine·Thomas R KirchnerDavid B Abrams
Jan 28, 2014·PloS One·Patricia A McDaniel, Ruth E Malone

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Citations

Mar 10, 2015·International Breastfeeding Journal·Libby Salmon
Apr 3, 2018·Health Promotion Practice·Carson Benowitz-FredericksPamela M Ling

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