Online Social Networks for Crowdsourced Multimedia-Involved Behavioral Testing: An Empirical Study

Frontiers in Psychology
Jun-Ho Choi, Jong-Seok Lee

Abstract

Online social networks have emerged as effective crowdsourcing media to recruit participants in recent days. However, issues regarding how to effectively exploit them have not been adequately addressed yet. In this paper, we investigate the reliability and effectiveness of multimedia-involved behavioral testing via social network-based crowdsourcing, especially focused on Facebook as a medium to recruit participants. We conduct a crowdsourcing-based experiment for a music recommendation problem. It is shown that different advertisement methods yield different degrees of efficiency and there exist significant differences in behavioral patterns across different genders and different age groups. In addition, we perform a comparison of our experiment with other multimedia-involved crowdsourcing experiments built on Amazon Mechanical Turk (MTurk), which suggests that crowdsourcing-based experiments using social networks for recruitment can achieve comparable efficiency. Based on the analysis results, advantages and disadvantages of social network-based crowdsourcing and suggestions for successful experiments are also discussed. We conclude that social networks have the potential to support multimedia-involved behavioral tests to gat...Continue Reading

References

Aug 6, 2010·Nature·Seth CooperFoldit Players
Mar 11, 2011·Journal of Health Communication·Deborah LevineSheana Bull
Mar 31, 2012·Proceedings of the National Academy of Sciences of the United States of America·Luke BarringtonGert Lanckriet
Oct 20, 2012·Computers, Informatics, Nursing : CIN·Myles BalfeRonan Conroy
Jan 8, 2013·Journal of Cancer Education : the Official Journal of the American Association for Cancer Education·Julie M KappDebra Parker Oliver
Jan 1, 2011·Perspectives on Psychological Science : a Journal of the Association for Psychological Science·Michael BuhrmesterSamuel D Gosling
Jul 17, 2015·Drug and Alcohol Review·Louise K ThorntonFrances J Kay-Lambkin

❮ Previous
Next ❯

Citations

Jun 24, 2017·American Journal of Public Health·Veronica YankDavid Rehkopf
Jan 8, 2021·Frontiers in Psychology·Gloria Bernabe-ValeroMarianela R García-March

❮ Previous
Next ❯

Software Mentioned

MTurk
MySpace
Facebook Ads Manager
reCAPTCHA
EvoTunes

Related Concepts

Trending Feeds

COVID-19

Coronaviruses encompass a large family of viruses that cause the common cold as well as more serious diseases, such as the ongoing outbreak of coronavirus disease 2019 (COVID-19; formally known as 2019-nCoV). Coronaviruses can spread from animals to humans; symptoms include fever, cough, shortness of breath, and breathing difficulties; in more severe cases, infection can lead to death. This feed covers recent research on COVID-19.

Blastomycosis

Blastomycosis fungal infections spread through inhaling Blastomyces dermatitidis spores. Discover the latest research on blastomycosis fungal infections here.

Nuclear Pore Complex in ALS/FTD

Alterations in nucleocytoplasmic transport, controlled by the nuclear pore complex, may be involved in the pathomechanism underlying multiple neurodegenerative diseases including Amyotrophic Lateral Sclerosis and Frontotemporal Dementia. Here is the latest research on the nuclear pore complex in ALS and FTD.

Applications of Molecular Barcoding

The concept of molecular barcoding is that each original DNA or RNA molecule is attached to a unique sequence barcode. Sequence reads having different barcodes represent different original molecules, while sequence reads having the same barcode are results of PCR duplication from one original molecule. Discover the latest research on molecular barcoding here.

Chronic Fatigue Syndrome

Chronic fatigue syndrome is a disease characterized by unexplained disabling fatigue; the pathology of which is incompletely understood. Discover the latest research on chronic fatigue syndrome here.

Evolution of Pluripotency

Pluripotency refers to the ability of a cell to develop into three primary germ cell layers of the embryo. This feed focuses on the mechanisms that underlie the evolution of pluripotency. Here is the latest research.

Position Effect Variegation

Position Effect Variagation occurs when a gene is inactivated due to its positioning near heterochromatic regions within a chromosome. Discover the latest research on Position Effect Variagation here.

STING Receptor Agonists

Stimulator of IFN genes (STING) are a group of transmembrane proteins that are involved in the induction of type I interferon that is important in the innate immune response. The stimulation of STING has been an active area of research in the treatment of cancer and infectious diseases. Here is the latest research on STING receptor agonists.

Microbicide

Microbicides are products that can be applied to vaginal or rectal mucosal surfaces with the goal of preventing, or at least significantly reducing, the transmission of sexually transmitted infections. Here is the latest research on microbicides.