Participant Recruitment and Retention in Remote eHealth Intervention Trials: Methods and Lessons Learned From a Large Randomized Controlled Trial of Two Web-Based Smoking Interventions

Journal of Medical Internet Research
Noreen L WatsonJonathan Bricker

Abstract

Despite having many advantages, online eHealth trials are not without challenges-notably, participant recruitment, and outcome data retention. Moreover, publications from these trials rarely provide detailed information on the methods used for recruitment and retention or discuss implications of the methods for future studies. To address this need for empirical guidance regarding recruitment and outcome data retention planning, we aim to describe the methods and lessons learned from the recruitment and retention procedures used in a large randomized trial of 2 Web-based smoking cessation interventions. To ensure a demographically and geographically diverse participant sample, we used the recruitment strategies (1) traditional, (2) Web-based, and (3) online survey panel methods and adaptively modified each in response to recruitment success. At baseline, participants indicated how they heard about the study and answered demographic questions. To maximize trial retention at each of the 3-, 6-, and 12-month assessment points, 4 survey modalities (first Web, followed by phone, mail, and postcard) were sequentially timed over a 30-day period. Participants received US $25 for submitting their responses, regardless of modality, and re...Continue Reading

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Citations

Jul 11, 2019·Nicotine & Tobacco Research : Official Journal of the Society for Research on Nicotine and Tobacco·Jaimee L HeffnerJonathan B Bricker
Jun 3, 2020·Nicotine & Tobacco Research : Official Journal of the Society for Research on Nicotine and Tobacco·Noreen L WatsonJonathan B Bricker
May 28, 2020·Journal of Medical Internet Research·David CavalloSusan Flocke
Sep 22, 2020·JAMA Internal Medicine·Jonathan B BrickerJaimee L Heffner
Nov 5, 2020·Journal of Medical Internet Research·Mette Brøgger-MikkelsenSimon Francis Thomsen
Jan 23, 2021·Contemporary Clinical Trials·Bernardine M Pinto, Shira I Dunsiger
Oct 27, 2020·Journal of Medical Internet Research·Ida DarmawanMilton Eder
Jan 26, 2021·Internet Interventions : the Application of Information Technology in Mental and Behavioural Health·Simon S SpahrkäsMariët Hagedoorn
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Dec 20, 2020·International Journal of Environmental Research and Public Health·David StephensAllyson Kelley
Nov 20, 2020·Contemporary Clinical Trials·Carmen RosaAimee N C Campbell
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Mar 23, 2021·Internet Interventions : the Application of Information Technology in Mental and Behavioural Health·Eva HeimEdith Van't Hof
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Apr 5, 2021·Contemporary Clinical Trials·Lyndsay A NelsonLindsay S Mayberry
Oct 14, 2021·Nicotine & Tobacco Research : Official Journal of the Society for Research on Nicotine and Tobacco·Margarita Santiago-TorresJonathan B Bricker

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Methods Mentioned

BETA
pharmacotherapy

Software Mentioned

Survey Sampling International ( SSI )
Google ads
WebQuit

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