Peer Toy Play as a Gateway to Children's Gender Flexibility: The Effect of (Counter)Stereotypic Portrayals of Peers in Children's Magazines

Sex Roles
Lauren SpinnerRachel Calogero

Abstract

Extensive evidence has documented the gender stereotypic content of children's media, and media is recognized as an important socializing agent for young children. Yet, the precise impact of children's media on the endorsement of gender-typed attitudes and behaviors has received less scholarly attention. We investigated the impact of stereotypic and counter-stereotypic peers pictured in children's magazines on children's gender flexibility around toy play and preferences, playmate choice, and social exclusion behavior (n = 82, age 4-7 years-old). British children were randomly assigned to view a picture of a peer-age boy and girl in a magazine playing with either a gender stereotypic or counter-stereotypic toy. In the stereotypic condition, the pictured girl was shown with a toy pony and the pictured boy was shown with a toy car; these toys were reversed in the counter-stereotypic condition. Results revealed significantly greater gender flexibility around toy play and playmate choices among children in the counter-stereotypic condition compared to the stereotypic condition, and boys in the stereotypic condition were more accepting of gender-based exclusion than were girls. However, there was no difference in children's own toy ...Continue Reading

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Citations

Dec 5, 2019·Autism Research : Official Journal of the International Society for Autism Research·Clare HarropJulia Parish-Morris
Aug 29, 2020·Infancy : the Official Journal of the International Society on Infant Studies·Liquan LiuRachel A Robbins
Jun 4, 2019··Elisa RubegniMonica Landoni

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