Pictures Speak Louder than Words: Motivations for Using Instagram

Cyberpsychology, Behavior and Social Networking
Eunji LeeYongjun Sung

Abstract

While Instagram, the rising photo-sharing social networking service, has received increasing attention from scholars and practitioners, little is known about the social and psychological factors that lead consumers to become fanatics of this app. To provide a baseline understanding of Instagram users, the current study aims to uncover the structural dimensions of consumers' motives for using Instagram and to explore the relationships between identified motivations and key attitudinal and behavioral intention variables. A comprehensive survey was developed in which a total of 212 Instagram users evaluated their motivation, primary activities, use intention, and attitude regarding Instagram. The results suggest that Instagram users have five primary social and psychological motives: social interaction, archiving, self-expression, escapism, and peeking. The implications of this study's findings are discussed.

References

Feb 20, 2007·Cyberpsychology & Behavior : the Impact of the Internet, Multimedia and Virtual Reality on Behavior and Society·Taejin JungSteven McClung

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Citations

Jun 2, 2017·Cyberpsychology, Behavior and Social Networking·Luis V CasalóSergio Ibáñez-Sánchez
May 29, 2019·Cyberpsychology, Behavior and Social Networking·Eunji LeeYoung-A Song
Feb 21, 2018·Health Communication·Brianna WilsonMelissa J Robinson
Oct 27, 2018·International Journal of Environmental Research and Public Health·Vittoria FranchinaLieven De Marez
Jan 9, 2020·Cyberpsychology, Behavior and Social Networking·Daniel R Schaffer, Scott M Debb
Jul 10, 2020·Journal of Visual Communication in Medicine·Namyeon LeeMansoo Yu
Mar 3, 2017·Eating and Weight Disorders : EWD·Pixie G Turner, Carmen E Lefevre
Mar 16, 2019·Frontiers in Human Neuroscience·Sumeet Farwaha, Sukhvinder S Obhi
Apr 11, 2020·International Journal of Environmental Research and Public Health·Sina OstendorfMatthias Brand
Sep 12, 2020·Journal of Autism and Developmental Disorders·Kota SuzukiMasumi Inagaki
Jan 21, 2017·PloS One·John S LiuLouis Y Y Lu
Aug 23, 2018·Frontiers in Psychology·Sanchita SrivastavaKaveri Gupta
Sep 14, 2019·JMIR Pediatrics and Parenting·Michelle E TougasAmos S Hundert
Jul 12, 2019·Cyberpsychology, Behavior and Social Networking·Dorothy WongMelanie Keep
Jul 17, 2020·Journal of Medical Internet Research·Wayne BuenteIan Pagano
Oct 8, 2020·International Journal of Environmental Research and Public Health·Andrea BonassiGianluca Esposito
Dec 6, 2020·Journal of the World Federation of Orthodontists·Maurice J Meade, Craig W Dreyer
Jun 25, 2020·American Journal of Orthodontics and Dentofacial Orthopedics : Official Publication of the American Association of Orthodontists, Its Constituent Societies, and the American Board of Orthodontics·Isabelle GrafBert Braumann
Jun 26, 2021·Frontiers in Psychology·Leopold Kislinger, Kurt Kotrschal
Mar 27, 2021·The Journal of Craniofacial Surgery·Sarah KilcoyneDavid Johnson
Nov 6, 2020··D. Kermek, M. Loncar
Apr 29, 2019··Jacki O'NeillMoira McGregor
Jul 17, 2018··Joseph MaceyMax Sjöblom

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Methods Mentioned

BETA
PCA

Software Mentioned

LinkedIn
Pinterest
iOS

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