Positive, Neutral, and Negative Connotations Associated with Social Representation of 'Hearing Loss' and 'Hearing Aids'

Journal of Audiology & Otology
Vinaya ManchaiahPer Germundsson

Abstract

In our previous studies we explored the social representation of hearing loss and hearing aids. In this study we aimed at exploring if the positive, neutral and negative connotations associated with the social representation of 'hearing loss' and 'hearing aids' for the same categories vary across countries. In addition, we also looked at if there is an association between connotations and demographic variables. A total of 404 individuals from four countries were asked to indicate the words and phrases that comes to mind when they think about 'hearing loss' and 'hearing aids'. They also indicated if the words and phrases they reported had positive, neutral or negative association, which were analyzed and reported in this paper. There are considerable differences among the countries in terms of positive, neutral and negative associations report for each category in relation to hearing loss and hearing aids. However, there is limited connection between demographic variables and connotations reported in different countries. These results suggesting that the social representation about the phenomenon hearing loss and hearing aids are relatively stable within respondents of each country.

References

Jan 20, 2009·Patient Education and Counseling·Richard L StreetRonald M Epstein
Oct 10, 2014·International Journal of Audiology·Vinaya ManchaiahHilla Levo
Mar 13, 2015·International Journal of Audiology·Fei ZhaoRobin Goodwin
Oct 28, 2015·Clinical Interventions in Aging·Vinaya ManchaiahPer Germundsson
Nov 26, 2015·Clinical Interventions in Aging·Vinaya ManchaiahPer Germundsson

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Citations

Jun 7, 2019·JAMA Otolaryngology-- Head & Neck Surgery·Steven A CurtiChristopher Spankovich
Jul 17, 2020·European Archives of Oto-rhino-laryngology : Official Journal of the European Federation of Oto-Rhino-Laryngological Societies (EUFOS) : Affiliated with the German Society for Oto-Rhino-Laryngology - Head and Neck Surgery·Joanna KoboskoHenryk Skarzynski

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