Presence of Counterfeit Marlboro Gold Packs in Licensed Retail Stores in New York City: Evidence From Test Purchases

Nicotine & Tobacco Research : Official Journal of the Society for Research on Nicotine and Tobacco
Marin KurtiVictoria Mei

Abstract

There are no independent studies measuring the availability of premium brand counterfeit cigarettes in New York City from licensed retailers. We forensically analyzed the cigarette packaging of Marlboro Gold (n = 1021) purchased from licensed tobacco retailers in New York City, using ultraviolet irradiation and light microscopy to determine whether they were counterfeit. We find that while only 0.5% (n = 5) of our sample exhibits at least one characteristic synonymous with counterfeit packaging, none of our packs can be conclusively classified as counterfeit. We do not find any counterfeit Marlboro Gold packs purchased at full price from licensed cigarette retailers throughout New York City. Future research using test purchases should include other venues (eg, street and online) and specifically ask for discounts to ascertain the overall presence of counterfeit cigarettes. This is the first study to independently measure the availability of counterfeit cigarette packs purchased at full price from licensed retailers in New York City. We find that none of the Marlboro Gold packs purchased from licensed cigarette retailers are counterfeit.

References

Nov 29, 2005·Food and Chemical Toxicology : an International Journal Published for the British Industrial Biological Research Association·R S PappasD L Ashley
Jun 18, 2010·Forensic Science International : Synergy·J L Pérez-BernalM Callejón-Mochón
Dec 18, 2013·Tobacco Control·Kevin C DavisSusan M Kansagra
Apr 12, 2015·Food and Chemical Toxicology : an International Journal Published for the British Industrial Biological Research Association·Yi HeMarin Kurti
Mar 21, 2016·Nicotine & Tobacco Research : Official Journal of the Society for Research on Nicotine and Tobacco·Kimberly ConsroeKlaus von Lampe

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Citations

Aug 18, 2020·Journal of Forensic Sciences·Tiffany ChanKlaus von Lampe

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