Product quality risk perceptions and decisions: contaminated pet food and lead-painted toys.

Risk Analysis : an Official Publication of the Society for Risk Analysis
Tianjun FengYitong Wang

Abstract

In the context of the recent recalls of contaminated pet food and lead-painted toys in the United States, we examine patterns of risk perceptions and decisions when facing consumer product-caused quality risks. Two approaches were used to explore risk perceptions of the product recalls. In the first approach, we elicited judged probabilities and found that people appear to have greatly overestimated the actual risks for both product scenarios. In the second approach, we applied the psychometric paradigm to examine risk perception dimensions concerning these two specific products through factor analysis. There was a similar risk perception pattern for both products: they are seen as unknown risks and are relatively not dread risks. This pattern was also similar to what prior research found for lead paint. Further, we studied people's potential actions to deal with the recalls of these two products. Several factors were found to be significant predictors of respondents' cautious actions for both product scenarios. Policy considerations regarding product quality risks are discussed. For example, risk communicators could reframe information messages to prompt people to consider total risks packed together from different causes, eve...Continue Reading

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Citations

Jul 17, 2015·Risk Analysis : an Official Publication of the Society for Risk Analysis·Jiuchang WeiDingtao Zhao
Jul 19, 2013·Risk Analysis : an Official Publication of the Society for Risk Analysis·Tianjun FengYifan Xu
Sep 10, 2014·Risk Analysis : an Official Publication of the Society for Risk Analysis·W Kip Viscusi, Richard J Zeckhauser
Feb 23, 2020·International Journal of Environmental Research and Public Health·Chuanhui LiaoWeiwei Zhu
Aug 14, 2019·International Journal of Environmental Research and Public Health·Shan GaoXiaozhou Liu

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