PMID: 2106963Feb 3, 1990Paper

Promotion by the British pharmaceutical industry, 1983-8: a critical analysis of self regulation

BMJ : British Medical Journal
A Herxheimer, J Collier

Abstract

Since 1958 the Association of the British Pharmaceutical Industry (ABPI) has attempted to regulate the promotion of prescription medicines through its code of practice. This regulation is described and analysed for the six years 1983-8 using the reports on 302 complaints considered by its code of practice committee and annual reports. The complaints came mainly from doctors (143, 48%) and competing companies (103, 33%). The committee found a total of 379 breaches of the code in 192 (63%) of the complaints. Additional breaches were detected by informational scrutiny of advertisements by the ABPI secretariat. Analysis showed that 270 (71%) of these breaches involved possible breaches of the Medicines Act. The rules that forbid misleading or unsubstantiated information and misleading claims or comparisons were broken most often. The committee found the most frequent offenders to be Organon (32 breaches), Smith Kline and French (23), Glaxo (21), A H Robins (18), Bayer (17), Merck Sharp and Dohme (17), and Lederle (16). Often the promotion of one product led to several breaches. The promotional wars over histamine H2 receptor antagonists accounted for 33 breaches. It is estimated that in 1983-8 about 100 breaches of the code were de...Continue Reading

References

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Mar 1, 1967·American Journal of Public Health and the Nation's Health

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Citations

Jan 9, 2003·Lancet·Pilar VillanuevaInmaculada Pereiró
Mar 1, 1994·British Journal of Clinical Pharmacology·D K Scott, R E Ferner
Oct 15, 1994·BMJ : British Medical Journal·R K Dikshit, N Dikshit
Jul 23, 2009·PloS One·Noordin OthmanElizabeth E Roughead
Apr 2, 2014·Indian Journal of Dermatology, Venereology and Leprology·Pratik GahalautRicha Thakur
May 22, 1998·International Journal of Health Services : Planning, Administration, Evaluation·E E RougheadK J Harvey
Jan 1, 1994·International Journal of Health Services : Planning, Administration, Evaluation·J Lexchin
Feb 5, 2004·International Journal of Health Services : Planning, Administration, Evaluation·Alexander C Tsai
Sep 17, 2003·Revista brasileira de psiquiatria : orgão oficial da Associação Brasileira de Psiquiatria, Asociación Psiquiátrica de la América Latina·Patrícia de Carvalho MastroianniElisaldo Araújo Carlini
Oct 1, 1995·Postgraduate Medical Journal·S T LaidlawS K Suvarna
May 21, 1998·Cadernos de saúde pública·I HeineckE P Schenkel
Nov 1, 1994·The Annals of Pharmacotherapy·A Keng, R M Coley

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