Raising awareness of antimicrobial resistance in rural aquaculture practice in Bangladesh through digital communications: a pilot study

Global Health Action
Kelly ThornberCharles R Tyler

Abstract

One of the key strategic objectives of the World Health Organisation's global antimicrobial resistance (AMR) action plan is to improve public awareness and understanding of this issue. Very few AMR awareness campaigns have targeted the animal production sector, particularly in low- and middle-income countries (LMICs) where rural communities can be geographically difficult to access via traditional face-to-face community engagement methods. Aquaculture is a major food production industry in Bangladesh and across Asia, an area which poses a significant risk to global AMR dissemination. In this pilot study, we sought to investigate the potential for digital communication materials to rapidly and effectively communicate AMR messages to rural aquaculture farmers in Bangladesh. Working with stakeholders from the Bangladesh aquaculture industry, we developed a 4-minute digital animation designed specifically for this audience and assessed its capacity to engage and communicate AMR messages to farmers. We then conducted a small-scale social media campaign, to determine the potential for rapidly disseminating AMR awareness materials to a large audience across Bangladesh, where there is an extensive 4 G internet network and an ever-incre...Continue Reading

References

Nov 21, 2013·The Lancet Infectious Diseases·Ramanan LaxminarayanOtto Cars
Sep 7, 2017·BMJ : British Medical Journal·Fanny ChereauSirenda Vong
Jun 21, 2018·Global Health Action·Manish KakkarSuwit Chotinan
Jul 3, 2020·Reviews in Aquaculture·Kelly ThornberCharles R Tyler

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Citations

Dec 29, 2020·Global Health Action·Jennifer Stewart Williams, Stig Wall
Mar 8, 2021·Preventive Veterinary Medicine·Julio A BenavidesCarlos Shiva
Dec 24, 2020·Expert Review of Anti-infective Therapy·M Mofizul Islam
May 13, 2021·Journal of Medical Internet Research·Junhan Chen, Yuan Wang

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Antimicrobial Resistance (ASM)

Antimicrobial resistance poses a significant threat to the continued successful use of antimicrobial agents for the treatment of bacterial infections.

Antimicrobial Resistance

Antimicrobial resistance poses a significant threat to the continued successful use of antimicrobial agents for the treatment of bacterial infections.