Recall of E-cigarette Advertisements and Adolescent E-cigarette Use

Tobacco Regulatory Science
Nicole E NicksicCheryl L Perry

Abstract

We examined the impact of e-cigarette advertising on e-cigarette use behaviors among youth over time. At baseline, 3907 students participated in a youth tobacco surveillance study from 2014-2015 and 2488 students completed a 6-month follow-up. Weighted logistic regression models investigated the recall of e-cigarette advertisements (TV/radio/billboards/retail/Internet) as a risk factor for e-cigarette perceived harm, use, and susceptibility. The odds of ever e-cigarette use was 3 times higher (AOR=2.99; 95% CI, 1.50-5.97) at 6-month follow-up among e-cigarette never-users who recalled e-cigarette advertisements in retail stores at baseline, compared to those who did not. Likewise, the odds of current e-cigarette use and susceptibility to e-cigarette use at 6-month follow-up were 2.03 (95% CI, 1.11-3.72) and 1.77 (95% CI, 1.20-2.61), respectively. Additionally, recall of e-cigarette advertisements on the Internet at baseline was significantly related to current use (AOR=2.17; 95% CI, 1.05-4.48) and susceptibility to use e-cigarettes (AOR=1.72;95% CI, 1.15-2.58) at 6-month follow-up. Recall of e-cigarette advertisements at point-of-sale and on the Internet was significantly associated with adolescent e-cigarette susceptibility an...Continue Reading

Citations

Oct 27, 2017·Nicotine & Tobacco Research : Official Journal of the Society for Research on Nicotine and Tobacco·Keryn E PaschCheryl L Perry
May 31, 2018·Nicotine & Tobacco Research : Official Journal of the Society for Research on Nicotine and Tobacco·Tess Boley CruzJessica L Barrington-Trimis
Oct 26, 2018·Tobacco Control·Karma McKelveyBonnie Halpern-Felsher
Aug 21, 2018·Nicotine & Tobacco Research : Official Journal of the Society for Research on Nicotine and Tobacco·Dale S ManteyCheryl L Perry
May 28, 2019·Nicotine & Tobacco Research : Official Journal of the Society for Research on Nicotine and Tobacco·Cheryl L PerryMary Ann Pentz
Sep 12, 2020·Journal of Ethnicity in Substance Abuse·Nicole E NicksicAndrew J Barnes
Jul 28, 2018·Nicotine & Tobacco Research : Official Journal of the Society for Research on Nicotine and Tobacco·Lin XiaoYuan Jiang
Jan 9, 2020·Nicotine & Tobacco Research : Official Journal of the Society for Research on Nicotine and Tobacco·Erin A VogelJudith J Prochaska
Oct 24, 2018·The Journal of Adolescent Health : Official Publication of the Society for Adolescent Medicine·Kar-Hai ChuTess Boley Cruz
Nov 24, 2019·Drug and Alcohol Dependence·Nicole E NicksicAndrew J Barnes

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