Recruiting Women to a Mobile Health Smoking Cessation Trial: Low- and No-Cost Strategies

JMIR Research Protocols
Kristopher J AbbateJudith S Gordon

Abstract

Successful recruitment of participants to mobile health (mHealth) studies presents unique challenges over in-person studies. It is important to identify recruitment strategies that maximize the limited recruitment resources available to researchers. The objective of this study was to describe a case study of a unique recruitment process used in a recent mHealth software app designed to increase smoking cessation among weight-concerned women smokers. The See Me Smoke-Free app was deployed to the Google Play Store (Alphabet, Inc., Google, LLC), where potential participants could download the app and enroll in the study. Users were invited in-app to participate in the study, with no in-person contact. The recruitment activities relied primarily on earned (free) and social media. To determine the relationship between recruitment activities and participant enrollment, the researchers explored trends in earned and social media activity in relation to app installations, examined social media messaging in relation to reach or impressions, and described app users' self-reported referral source. The researchers collected and descriptively analyzed data regarding recruitment activities, social media audience, and app use during the 18-wee...Continue Reading

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Citations

Oct 27, 2020·Journal of Medical Internet Research·Ida DarmawanMilton Eder

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Software Mentioned

SMSF
Pinterest
Google Play
Google Analytics
Facebook Insights
Google search
FindParticipants
SumAll
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